In this episode, Chris and Caleb discuss Pomelli, an experimental AI-powered marketing tool from Google Labs. By simply inputting as little information as a website URL, the software can instantly identify a company's brand DNA, including its values, aesthetic, and tone of voice.

The hosts demonstrate the tool's efficiency by generating social media campaigns and animated content in minutes, tasks that traditionally require significant time or expensive agencies. They emphasize how this technology empowers small business owners who lack the budget or expertise to maintain a consistent online presence. Ultimately, the conversation explores the broader impact of artificial intelligence on professional labor and the importance of adapting to these digital innovations.

Check out this episode on the podcast platform of your choice!

Shout out to Ric McCluskey for telling us about this incredible tool!

This week the guys interview Brandi Perry, a local entrepreneur and educator from Columbia, Mississippi. Perry details the evolution of her travel and tourism brand, Backroads and Burgers, which she co-founded to highlight small businesses and hidden gems across the Southeast. The conversation explores her transition from a hobbyist blogger to a professional content creator who partners with tourism bureaus to promote regional travel.

Perry shares insights on the necessity of brand adaptation, the power of video content in social media algorithms, and the challenges of balancing a creative business with a full-time career. Additionally, she discusses her current initiative to rebrand the company to better reflect its broad focus on travel beyond just food destinations.

Want some advice utilizing authentic digital marketing to reach new demographics? Then this is an episode you definitely want to check out on the podcast platform of your choice!

For the first episode of 2026, the guys have a fun chat with writer and history enthusiast, Caleb Barrett. Before getting to the good stuff, the three drink some “Fairy Smut” and talk about the season finale of Stranger Things.

The conversation with their special guest then shifts to the cultural impact of small-town life and the preservation of local heritage. Barrett shares his personal journey of returning to his roots after college and explains his passion for documenting some disappearing traditions through his email newsletter. He emphasizes the importance of learning from older generations and using nostalgia as a tool to maintain a community's identity. The episode concludes with a focus on the value of human connection and the spiritual foundations that guide Barrett’s life and work.

Wanna learn more about his small-town life and how to better appreciate the one you come from? Then check out this week’s episode on the podcast player of your choice!

Special thanks to Patrick Patrikios for letting us use his cool song “Cruise control” on this week’s episode!