ROI isn’t just a financial calculation.
That’s the beginner’s definition.

Mature leaders understand that everything returns something...
money, time, energy, clarity, identity.

In this episode of Shatter This, Heather Simpson decodes ROI beyond the spreadsheet and reframes it as a leadership filter, not just a metric. Because some of the most expensive decisions you’ll ever make won’t show up in your finances, they’ll show up in your exhaustion, distraction, and loss of focus.

This is an episode for leaders who are done saying yes to things that look good on paper but cost too much behind the scenes.

If you’ve ever:

• felt drained by something that “should” have been aligned
• wondered why profitable decisions still felt heavy
• questioned whether an opportunity was worth the internal cost

This conversation will sharpen how you evaluate everything.

In this episode, Heather explores:

• Why ROI is multi-dimensional, not just financial
• Financial ROI as feedback, not judgment
• Time ROI and why it’s the asset leaders regret misusing most
• Energetic ROI and the hidden cost of constant friction
• Relationship ROI and how proximity shapes performance
• Identity ROI and why some yeses delay who you’re becoming
• How high-level leaders evaluate total return before committing

Key takeaway

Not everything that feels aligned is worth the return.
And not everything that pays is worth the price.

Leadership isn’t about chasing upside.
It’s about making precise decisions that compound over time.

Share this episode if:

• You’re ready to stop subsidizing misalignment
• You want cleaner yeses and easier noes
• You’re building something that needs to last — not just grow

🎧 Listen now and send this to the leader who needs a sharper decision filter.

Vision is celebrated.
Structure is criticized.

But leaders who have carried vision long enough know the truth most people avoid:

Vision without structure doesn’t inspire people.
It exhausts them.

In this episode of Shatter This, Heather Simpson challenges one of the most common myths in leadership... that structure limits creativity, freedom, or innovation. Instead, she reframes structure as what protects vision, sustains momentum, and prevents burnout for the people who believe in it.

This conversation isn’t about control, rigidity, or bureaucracy.
It’s about stewardship.

Because every vision asks something of other people. And when structure is missing, the cost doesn’t disappear it just gets paid in confusion, rework, and emotional fatigue.

In this episode, Heather explores:

• Why vision is not neutral and why it carries responsibility
• How lack of structure quietly erodes trust and morale
• The hidden emotional labor created by unclear expectations
• Why “we’ll figure it out as we go” stops being inspiring
• The difference between control and containment
• How structure turns hope into direction
• Why mature leaders shift from expansion to stewardship

Key takeaway

If your vision needs chaos to survive, it’s not vision it’s impulse.

Structure isn’t the opposite of freedom.
It’s the price of earning it.

And the leaders who understand this don’t just inspire people they build something strong enough to last.

Share this episode if:

• You’re a visionary who wants to scale without burning people out
• You’re ready to lead with responsibility, not just ideas
• You believe structure can coexist with creativity

🎧 Listen now and send this to the leader who’s ready to carry vision well.

Clarity is one of the most misunderstood leadership skills.

Most people think clarity is something you find.. after enough conversations, opinions, feedback, and reassurance.
But real leaders know the truth:

Clarity isn’t discovered.
It’s decided.

In this episode of Shatter This, Heather Simpson breaks down the subtle but costly habit of crowdsourcing clarity and why it quietly erodes trust, slows momentum, and keeps leaders stuck in facilitation instead of authority.

This isn’t a conversation about collaboration versus control.
It’s about the difference between seeking input and outsourcing ownership.

If you’ve ever delayed a decision because you wanted one more opinion
If you’ve ever felt relief when someone validated what you already knew
If you’ve ever confused consensus with leadership

This episode is for you.

In this episode, Heather explores:

• Why clarity is not democratic — and never has been
• The hidden cost of crowdsourcing decisions
• How teams experience indecision even when leaders don’t
• The moment collaboration turns into avoidance
• Why accountability disappears when clarity is diluted
• How strong leaders listen and still decide
• Why clarity is a muscle, and how to strengthen it

Key takeaway

If everyone owns the decision, no one is accountable for the outcome.

Leadership doesn’t require certainty.
It requires ownership.

And the moment you stop crowdsourcing clarity
is the moment people around you start to trust your leadership again.

Share this episode if:

• You’re ready to lead with conviction instead of consensus
• You want to build trust without over-explaining
• You’re done waiting for permission to decide

🎧 Listen now and send this to the leader who needs to hear it.