ROI isn’t just a financial calculation.
That’s the beginner’s definition.

Mature leaders understand that everything returns something...
money, time, energy, clarity, identity.

In this episode of Shatter This, Heather Simpson decodes ROI beyond the spreadsheet and reframes it as a leadership filter, not just a metric. Because some of the most expensive decisions you’ll ever make won’t show up in your finances, they’ll show up in your exhaustion, distraction, and loss of focus.

This is an episode for leaders who are done saying yes to things that look good on paper but cost too much behind the scenes.

If you’ve ever:

• felt drained by something that “should” have been aligned
• wondered why profitable decisions still felt heavy
• questioned whether an opportunity was worth the internal cost

This conversation will sharpen how you evaluate everything.

In this episode, Heather explores:

• Why ROI is multi-dimensional, not just financial
• Financial ROI as feedback, not judgment
• Time ROI and why it’s the asset leaders regret misusing most
• Energetic ROI and the hidden cost of constant friction
• Relationship ROI and how proximity shapes performance
• Identity ROI and why some yeses delay who you’re becoming
• How high-level leaders evaluate total return before committing

Key takeaway

Not everything that feels aligned is worth the return.
And not everything that pays is worth the price.

Leadership isn’t about chasing upside.
It’s about making precise decisions that compound over time.

Share this episode if:

• You’re ready to stop subsidizing misalignment
• You want cleaner yeses and easier noes
• You’re building something that needs to last — not just grow

🎧 Listen now and send this to the leader who needs a sharper decision filter.