Selling on Giants: The eCommerce Marketplace Podcast copertina

Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Podcast

Di: Selling on Giants: The eCommerce Marketplace Show
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Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

© 2026 Amazon Seller Central, Amazon FBA, Amazon PPC, Walmart Marketplace, Shopify eCommerce, Retail Media, Marketplace Strategy, eCommerce Growth, Product Listing Optimization, Returns and Refunds, Buyer Abuse, AI Advertising Economia Marketing Marketing e vendite
Episodi
  • The Jevons Paradox: Why Amazon Keeps Getting Harder Even When the Tools Get Better

    The Jevons Paradox: Why Amazon Keeps Getting Harder Even When the Tools Get Better
    Jul 30 2026

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    Why better tools do not make Amazon easier

    Amazon has become more efficient for sellers. Products can launch faster, listings can be optimized faster, ads can be automated, and content can be generated almost instantly. But when everyone gets access to those same efficiencies, the baseline moves.

    How Jevons Paradox applies to eCommerce

    Jevons Paradox originally explained why more efficient coal usage led to more coal consumption, not less. The same principle applies to Amazon. Better tools bring in more sellers, more listings, more ads, more capital, and more competition.

    Why progress does not always feel like progress

    Your conversion rate may improve. Your listings may get cleaner. Your creative may perform better. Your campaigns may become more efficient. But if the entire category is improving around you, those gains get absorbed into the new competitive baseline.

    Why Amazon can feel like Sisyphus pushing the rock uphill

    You optimize, improve performance, lower A-Costs, clean up your catalog, and gain ground. Then the market adjusts. Competitors enter, costs rise, Amazon changes rules, reviews shift, and you have to start pushing again. That does not mean something is broken. That is the game.

    Why efficiency alone is not an advantage anymore

    When everyone has better data, automation, AI tools, and reporting, optimization becomes table stakes. The advantage moves higher into strategy, positioning, creative, offer clarity, margin discipline, audience building, and brand durability.

    What Amazon ads reveal about the broader marketplace

    Advertising is the clearest example because CPCs, ROAS, DSP, T A-Costs, and lower funnel efficiency show the pressure quickly. But the lesson is bigger than ads. This is about how Amazon, marketplaces, and eCommerce systems mature over time.

    Why brands need to build for durability

    The question is not how to make Amazon easier. The better question is how to keep winning as Amazon gets more competitive. That requires stronger systems, better margins, clearer positioning, stronger creative, and the discipline to think beyond short-term efficiency.

    The bigger takeaway:

    Amazon did not get harder because the tools got worse.

    Amazon got more efficient, and more people showed up.

    That means the next advantage does not come from using the same tools as everyone else. It comes from building a brand that can survive when everyone else becomes more efficient too.

    The edge is not in surface-level optimization. It is in durability.

    Follow Selling on Giants for operator-level breakdowns on Amazon strategy, marketplace growth, retail media, eCommerce leadership, advertising, AI commerce, and what it really takes to build a brand that holds up as the market gets more competitive.

    Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.
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    16 min
  • eCommerce News Update: New Tariffs, Amazon Seller Rights, TikTok Shop Plus, and AI Shopping

    eCommerce News Update: New Tariffs, Amazon Seller Rights, TikTok Shop Plus, and AI Shopping
    Jul 28 2026
    Send us Fan MailThis week’s Selling on Giants News and Updates examines how new tariffs, marketplace regulation, artificial intelligence, fulfillment costs, and platform loyalty programs are reshaping eCommerce heading into Q4.The expected tariff relief did not arrive. Amazon and Walmart sellers are facing new landed-cost calculations, Congress is proposing stronger protections for suspended marketplace sellers, TikTok is testing its own Prime-style membership, and AI assistants are moving closer to selecting products and completing transactions.For marketplace operators, the platforms are becoming more powerful, but they are also facing greater scrutiny over pricing, seller enforcement, advertising automation, and control of the customer relationship.In this episode, Mr. Will covers:New tariffs and Q4 landed costsThe temporary ten percent import surcharge expired, but new Section 301 tariffs of ten percent or twelve and a half percent took effect across imports from sixty trading partners.Brands need to review country of origin, HTS classifications, product exemptions, customs entry dates, and the effect of higher duties on contribution margin before approving Q4 purchase orders, pricing, or promotions.New tariffs on certain Canadian importsCovered Canadian products are scheduled to face an additional fifty percent duty beginning August nineteenth. This does not apply to every Canadian product, but it reinforces that North American sourcing is not automatically protected from trade disruption.The Online Sellers Bill of RightsProposed federal legislation would establish new standards for how dominant marketplaces notify, investigate, suspend, and withhold funds or inventory from third-party sellers.The bill is not yet law, but it signals that seller suspensions, frozen funds, automated appeals, and marketplace due process are becoming national policy issues.Amazon marketplace enforcement scrutinyA Senate inquiry is reportedly examining allegations that intermediaries offered to bribe Amazon employees to reverse suspensions or provide marketplace advantages.The allegations remain under investigation, but sellers should avoid anyone promising guaranteed reinstatement through internal Amazon contacts.Amazon pricing and channel conflictCalifornia’s ongoing case against Amazon raises questions about how Amazon’s pricing policies may influence prices across Walmart, Target, direct-to-consumer websites, and other retail channels.Brands need centralized pricing governance because one discount can affect Featured Offer visibility, Vendor Central negotiations, wholesale relationships, and margin across every channel.Amazon Business reaches sixty billion dollarsAmazon Business now generates sixty billion dollars in annualized gross sales and serves more than eleven million organizations.Sellers should review business-only pricing, quantity discounts, recurring orders, bulk fulfillment, pallet delivery, and product content designed specifically for commercial buyers.Amazon Ads expands automationAmazon introduced new Brand Plus and Performance Plus features involving first-party audiences, AMC data, audio inventory, Prime Video signals, and automated Streaming TV buying.The opportunity is stronger campaign optimization. The risk is allowing Amazon’s systems to make more decisions without understanding where budgets are being spent.TikTok Shop Plus tests a Prime-style membershipTikTok is testing a paid U.S. membership that may include free shipping, coupons, and product discounts.The unresolved seller question is who funds those benefits. Brands need to understand the effect on shipping costs, commissions, discounts, returns, and contribution margin before participating.Facebook Marketplace launches a seller appMeta introduced Seller, a dedicated application for frequent Facebook Marketplace sellers. The app includes bulk listings, inventory management, buyer messages, performance reporting, relisting, and AI-assisted listing creation.FedEx announces holiday demand surchargesFedEx released its 2026 peak-season fees, including increased charges for residential deliveries, expedited services, additional handling, oversized packages, and Ground Economy shipments.DTC and merchant-fulfilled sellers should model Q4 shipping costs now rather than discovering in November that holiday orders are no longer profitable.Shein feels the impact of tariff changesShein reported declining U.S. revenue and a quarterly loss as the end of duty-free de minimis treatment increased costs.The company remains a major global competitor, but its results show that ultra-low-cost cross-border retail is losing part of its structural advantage.Microsoft Copilot moves toward eCommerce checkoutA new agentic-commerce integration from ESW is designed to support product discovery, checkout, and payment through Microsoft Copilot.AI shopping is moving from answering product questions toward becoming a transaction channel. Product titles, ...
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    21 min
  • Drone Delivery Is Here: How Drones Will Transform Last-Mile E-Commerce | Beth Flippo, CEO of DEXA

    Drone Delivery Is Here: How Drones Will Transform Last-Mile E-Commerce | Beth Flippo, CEO of DEXA
    Jul 23 2026

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    Drone delivery isn't science fiction anymore—it's already changing the way products move from businesses to customers.

    In this episode of Selling on Giants, Will sits down with Beth Flippo, CEO of DEXA, one of only a handful of FAA-certified drone delivery operators in the United States. Beth shares how autonomous drones are reshaping last-mile logistics, reducing delivery times to as little as 11 minutes, and giving local retailers a powerful new way to compete with e-commerce giants.

    Together they discuss:

    -How drone delivery actually works today
    -What it took to become one of the few FAA-certified drone airlines
    -Why last-mile delivery is the most expensive part of e-commerce
    -How drones could help local retailers compete with Amazon
    -The future of autonomous logistics, AI, and robotic delivery networks
    -Why companies like Kroger, Grubhub, and Wonder are already embracing drone delivery
    -What the next 5–10 years of retail and logistics could look like

    Whether you're an e-commerce operator, retailer, logistics professional, or simply fascinated by emerging technology, this conversation offers an inside look at one of the biggest shifts coming to retail and supply chains.

    If you enjoyed this episode, be sure to Like, Subscribe, and share it with someone interested in the future of retail and technology.

    Website: https://flydexa.com/
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    #DroneDelivery #Ecommerce #LastMileDelivery #RetailInnovation #Logistics #SupplyChain #ArtificialIntelligence #AutonomousVehicles #SellingOnGiants #DEXA #RetailTechnology #Amazon #FutureOfRetail
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    40 min
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