Selling on Giants: The eCommerce Marketplace Podcast copertina

Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Podcast

Di: Selling on Giants: The eCommerce Marketplace Show
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A proposito di questo titolo

Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

© 2026 Amazon Seller Central, Amazon FBA, Amazon PPC, Walmart Marketplace, Shopify eCommerce, Retail Media, Marketplace Strategy, eCommerce Growth, Product Listing Optimization, Returns and Refunds, Buyer Abuse, AI Advertising Economia Marketing Marketing e vendite
Episodi
  • Amazon Ads in the Hot Seat, FBA Fees Rise & Walmart Gets Tough

    Amazon Ads in the Hot Seat, FBA Fees Rise & Walmart Gets Tough
    Nov 10 2026
    Send us Fan MailAmazon's advertising auctions are under fire, new FBA fees threaten seller margins, and Walmart is tightening its marketplace rules just ahead of Black Friday 2026.In this November 9 episode of Selling on Giants, host Will Haire breaks down the biggest Amazon and Walmart marketplace developments affecting eCommerce brands, including FTC allegations about Amazon advertising costs, Amazon's 2027 fulfillment fee increases, Walmart's new advertising tools, and the next wave of AI-powered shopping.The message for sellers is simple: Revenue growth means very little if marketplace fees, advertising costs, and operational inefficiencies consume your profits.Are Amazon's advertising auctions inflating seller costs?The Federal Trade Commission and 22 states have released allegations that Amazon charged advertisers up to 50% above auction results on ordinary days and as much as 250% during major shopping events.The complaint also alleges that Amazon's practices increased average cost per click by 20% during the 2021 holiday season. These remain allegations, not established findings, and Amazon disputes them.Will examines what this means for Amazon PPC advertisers, the limits of auction transparency, and why brands need to measure advertising performance against conversion rates, ROAS, and contribution margins instead of simply increasing budgets.How will Amazon's 2027 FBA fee increases affect sellers?Beginning January 15, 2027, Amazon's FBA fulfillment fees increase by an average of $0.19 per unit. Additional changes to storage fees and inventory management take effect in February.The impact depends on product size, price, inventory age, and sales velocity. Low-priced products and already thin-margin SKUs deserve particular attention.Will explains why sellers should model profitability at the individual SKU level before committing to more inventory or advertising spend.Is Amazon making more money from sellers than from selling products?Marketplace Pulse reports that Amazon generated approximately $66.1 billion from third-party seller services and advertising during the third quarter, compared with $68.5 billion in first-party online retail sales.That raises an important question: Is Amazon becoming more valuable as a platform that sells access to customers than as a retailer selling products?For brands, this makes understanding the total cost of selling on Amazon more important than ever.What's changing at Walmart Marketplace before Black Friday?Walmart's first Black Friday event begins November 12, and several marketplace updates deserve attention.Walmart is introducing Target ROAS bidding, conversion value optimization, and automatic budget increases for Search Engine Marketing campaigns. Eligible seller-fulfilled products also gain gift messaging and digital gift receipts.Beginning in January 2027, Walmart plans to enforce seller-accountable return rates at the individual item level, creating additional listing compliance risks.Will discusses why automation requires financial guardrails and how operational problems during the holidays can affect marketplace performance after the shopping season ends.How are Amazon Shop Direct and Alexa changing product discovery?Amazon's Shop Direct Merchant Workspace allows eligible outside retailers to make products discoverable through Amazon without listing them directly on its marketplace.Amazon is also introducing conversational shopping through Alexa text messages, giving customers another way to discover, compare, and purchase products.These developments point toward a future where AI shopping assistants influence which products customers see.For brands, accurate product attributes, structured catalog data, strong differentiation, and marketplace SEO are becoming increasingly important.What should Amazon and Walmart sellers prioritize right now?With Black Friday and Cyber Monday approaching, Will recommends focusing on profitable products, clear advertising budgets, accurate inventory planning, strong listing quality, and contribution margin.The goal isn't simply generating more marketplace sales. It's building a healthier, more profitable eCommerce business.Selling on Giants delivers weekly operator-level analysis of Amazon, Walmart, retail media, marketplace strategy, artificial intelligence, and the trends shaping online retail.Follow Selling on Giants for weekly operator-level coverage of Amazon, Walmart, AI commerce, retail media, and marketplace strategy.Subscribe to Selling on Giants for insights that go beyond the headlines and focus on what actually impacts your business.Support the show
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    13 min
  • Manufacturers Going DTC: Build a Brand Customers Understand with Amy Pruitt

    Manufacturers Going DTC: Build a Brand Customers Understand with Amy Pruitt
    Nov 5 2026

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    Manufacturers moving to direct-to-consumer (DTC) need more than a great product. They need a brand customers understand, recognize, and choose. Amy Pruitt, founder of Vivid Thistle, explains how to turn technical expertise and company history into a brand story that sells.

    In episode 1 of the Manufacturers Going DTC series, Mr. Will and Amy break down the clarity gap: the distance between knowing how your product works and explaining why it matters to customers. Get this foundation right before you invest in Amazon, paid media, or customer acquisition.

    In this episode:

    • Why product specs alone don’t win customers
    • How to position your brand without competing on price
    • Why consistent colors, fonts, and messaging build recognition and trust
    • How to turn company legacy and industry expertise into a competitive advantage
    • How to bring customers along through a rebrand and keep their trust when things go wrong
    • Why showing your people and production process helps your brand stand out

    About Amy Pruitt
    Amy Pruitt is the founder of Vivid Thistle, where she helps businesses clarify their brand identity and communicate what makes them distinctive.

    Connect with Amy:
    LinkedIn: https://www.linkedin.com/in/amy-pruitt-50370952/
    Website: https://vividthistle.com/

    About Manufacturers Going DTC
    This series covers what manufacturers need to know when moving from producing for other brands to owning their own brand and customer relationships. Upcoming episodes cover brand protection, marketplace strategy, operations, compliance, and growth.

    Subscribe to Selling on Giants for practical insights on Amazon, Walmart, and the evolving eCommerce landscape.

    Support the show
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    34 min
  • Black Friday Comes Early, Amazon's Paid Review Push & Tariff Trouble

    Black Friday Comes Early, Amazon's Paid Review Push & Tariff Trouble
    Nov 3 2026
    Send us Fan MailBlack Friday is starting early, Amazon is charging sellers to request reviews, and new tariff deadlines are putting pressure on marketplace profitability.In this November 3, 2026, episode of Selling on Giants, host Will Haire breaks down the biggest Amazon, Walmart, and Target updates affecting eCommerce brands heading into the holiday shopping season.Amazon has extended its Black Friday deal submission deadline, Walmart is launching three holiday shopping events, and Target is introducing early November promotions. Meanwhile, new Amazon insurance requirements, automated virtual multipacks, and paid review requests are creating additional opportunities and operational challenges for sellers.The big question: Are brands prepared to capture holiday demand profitably, or are they simply chasing revenue?When Is Black Friday 2026, and What Are the Major Marketplace Deadlines?Black Friday falls on November 27, 2026, followed by Cyber Monday on November 30.Key dates for marketplace sellers:November 5–7: Target Early Black Friday eventNovember 12–15: Walmart Early Black Friday eventNovember 13: Amazon's extended Black Friday and Cyber Monday deal submission deadlineNovember 23–29: Walmart Black Friday eventNovember 27: Black FridayNovember 30–December 2: Walmart Cyber Monday eventAmazon's deal submission extension does not extend previously announced FBA inventory deadlines. Sellers need to confirm inventory availability, promotional eligibility, and advertising budgets before committing to holiday discounts.What Are Amazon's New Seller Insurance Requirements?Effective November 2, Amazon expanded its commercial liability insurance requirements for certain higher-risk product categories.Affected sellers must maintain at least $1 million in liability coverage, regardless of monthly sales volume.Categories include certain children's products, cosmetics, ingestibles, and lithium battery products.Brands should verify that Amazon has accepted their insurance documentation to avoid potential compliance disruptions during the holiday season.Is Amazon Automatically Creating Virtual Multipacks?Amazon is expanding its virtual multipack program, with selected offers scheduled to become available November 11.These listings allow customers to purchase multiple units using existing FBA inventory without requiring physical bundles.However, sellers need to review:Automatically generated product titles, images, and variationsMultipack pricing and contribution marginsFulfillment fees charged per unitInventory availability during holiday promotionsMore purchasing options do not automatically mean more profitable sales.How Do Amazon's New Paid Review Requests Work?Amazon is introducing a paid Review Requests advertising program designed to encourage verified purchasers to leave ratings and reviews.The United States beta targets eligible products with fewer than one thousand ratings and reviews.Amazon reports approximately three times more weekly ratings and reviews among products participating in its closed beta.Will examines whether this advertising product makes sense for new product launches, how it compares with Amazon Vine, and why brands should evaluate incremental review costs before scaling.What Do Amazon's Advertising Results Mean for Holiday Sellers?Amazon reported approximately $19.6 billion in third-quarter advertising revenue, growing eleven percent year over year.With advertising growth expected to accelerate during the fourth quarter, marketplace brands face increasing pressure to manage budgets strategically.Will explains why holiday advertising decisions should prioritize inventory, conversion rates, contribution margins, and profitable growth rather than simply increasing campaign spending.Are New China Tariffs Coming in November?One hundred seventy-eight exclusions from additional Section 301 tariffs on certain Chinese products are scheduled to expire after November 9, 2026.Without another extension, affected importers could face increased duties beginning November 10.The episode examines how tariff uncertainty affects landed costs, pricing decisions, inventory planning, and advertising profitability.What Are Walmart's Holiday Pricing and Consumer Spending Signals?Walmart is emphasizing affordability with a Thanksgiving meal basket serving ten people for thirty-five dollars.The retailer is also introducing seven new pricing recommendation reports designed to improve visibility into Buy Box performance, competitive pricing, and aging inventory.With consumer confidence improving but discretionary spending remaining cautious, brands need to communicate tangible value rather than relying exclusively on discounts.What Should Amazon, Walmart, and Target Sellers Prioritize?This week's central message is simple: Holiday revenue matters, but profitable growth matters more.Brands should focus on inventory readiness, promotional coordination, marketplace compliance, advertising efficiency, and clear...
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    21 min
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