Sell By Being Human copertina

Sell By Being Human

Sell By Being Human

Di: Alex Smith
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A proposito di questo titolo

I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/Copyright 2025 Alex Smith Economia Gestione e leadership Management Ricerca del lavoro Successo personale
  • Effortless Experiences: Redefining Customer Loyalty - Rich DeLisi, Author, Lead Research Analyst - Glia
    Jan 7 2026

    Summary:

    I'm kicking off 2026 with a conversation with Rick DeLisi, a thought leader in customer service and AI. Rick co-authored "Digital Customer Service: Transforming Customer Experience for An On-Screen World and is a leading researcher on providing world class customer experiences.

    If you have ever had to contact any company for a customer service issue - you know what it feels like to get poor customer service versus good customer service. The problem is that most if not all of those companies you've worked with will call themselves "customer centric". This conversation explores what it means to sell customer service through the lens of being human. We explore the evolving landscape of customer interactions, emphasizing the importance of human connection, the psychology behind customer loyalty, and the role of AI in creating effortless experiences. Rick shares insights from his research, highlighting the need for companies to understand their customers' emotions and the significance of reducing effort in service interactions. We also delve into the balance between efficiency and empathy, the future of customer service, and practical examples of how companies can enhance their customer experience. If you want to understand the pysychology of a customer at a deep level, this episode is for you!

    Sound bites

    "People don't mind being wowed."

    "You don't need a person for that."

    "It's about knowing which is which."


    Key Moments:

    00:00 Introduction to Human Connection in Sales

    03:03 The Psychology of Customer Interactions

    05:50 Understanding Customer Loyalty and Experience

    09:13 Effortless Customer Service: The Key to Loyalty

    11:54 The Role of AI in Customer Interactions

    15:02 Seamless Transitions Between Digital and Human Support

    18:00 The Importance of Context in Customer Service

    20:56 Surprising Insights from Customer Research

    25:17 Harnessing AI for Enhanced Customer Interactions

    28:34 The Future of Customer Service: A 2026 Vision

    30:52 Balancing Efficiency and Empathy in Customer Service

    35:58 Real-Life Customer Experience: Lessons Learned

    41:48 Understanding Customer Needs: The Key to Retention


    Connect with Rick

    1. LinkedIN


    Connect with Us!

    1. LinkedIN:
    2. Website:

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    48 min
  • Learning A Wealth About Connection By Throwing Cocktail Parties - Eric Melchor, Channel Marketing Manager, founder Bucharest Cocktail Parties
    Nov 5 2025

    Summary:

    What can you learn about sales and connections from a guy on a mission to connect housands of people via cocktail parties?

    Today I bring on Eric Melchor, a channel manager at Honeywell, and a Texan at heart living in Bucharest. Those two things may not go together but Eric followed his wife to Europe and he's connected hundreds of people over conversations at local cocktail parties.

    We explore the significance of human connection in sales, the power of storytelling, and the importance of authenticity in building trust. Eric shares his unique approach to networking through cocktail parties, emphasizing the value of personal connections over traditional networking methods. The conversation highlights the role of icebreakers in fostering meaningful conversations and offers practical strategies for engaging with others, both online and in person. I'm a big believer in people buying into the human side of you and Eric gives you tools to do this yourself through the way he connects one time guests.

    Key Moments:

    00:00 Introduction to Human Connection in Sales

    03:08 The Power of Storytelling in Sales

    06:06 Personal Background and Influences

    08:59 Creating Comfortable Environments for Connection

    11:59 The Cocktail Party Concept

    15:07 Unexpected Outcomes from Networking Events

    18:01 Building Relationships Beyond Job Titles

    21:02 Curating Connections for Events

    23:47 Practical Tips for Strengthening Connections

    27:09 Conclusion and Final Thoughts

    Connect with Eric

    • LinkedIN
    • Heading to Bucharest? Reach out to Eric for a Cocktail Party

    Connect with Us!

    • LinkedIN:
    • Website:

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    29 min
  • How A Broadcaster Sells Human Connection - Jen Mueller, Broadcaster, Author, Keynote Speaker
    Oct 8 2025

    Summary:

    Today we bring on Jen Mueller, a seasoned sports broadcaster and communication expert.

    Jen Mueller is a business communication expert and the founder of Talk Sporty to Me, where she helps companies level up their communication skills with actionable strategies inspired by her 25-year career as a sports broadcaster.

    An Emmy-award-winning producer, Jen is in her 16th season as the Seattle Seahawks sideline radio reporter and has spent 18 years with the Seattle Mariners on ROOT SPORTS. She’s known for building strong relationships, delivering meaningful content in short bursts, and expertly handling post-game interviews (while dodging Gatorade baths!).

    She’s also the author of three books on communication and the creator and host of “I Cook, You Measure”—a YouTube cooking show that blends instruction with connection over food and wine.

    Our conversations explores the nuances of human connection in sales and broadcasting, emphasizing the importance of empathy, consistency, and effective questioning. Jen shares her experiences interacting with professional athletes, particularly in challenging situations and losses. She tells stories of the significance of small gestures, like thank you notes, in building relationships. We talk about practical strategies for asking better questions and creating safe spaces for honest dialogue, ultimately showcasing how personal connections can enhance professional interactions.

    Key Moments:

    00:00 Introduction to Human Connection in Sales

    02:47 The Art of Meeting Athletes Where They Are

    06:01 Building Relationships Through Consistency

    08:48 The Importance of Intentional Communication

    12:08 Navigating Tough Conversations After Losses

    14:51 Learning from Experience and Trial

    17:56 Asking Better Questions in Interviews

    21:00 Handling Difficult Post-Game Interviews

    24:10 The Impact of Losses on Athletes and Reporters

    28:01 Navigating Tough Conversations

    30:21 The Importance of Clear Communication

    32:00 Creating a Comfortable Interview Environment

    34:07 Crafting Effective Questions

    37:51 Understanding Client Needs

    39:51 The Impact of Small Interactions

    42:50 Memorable Moments in Sports Journalism

    51:26 Personal Insights and Quirks

    Connect with Jen!

    • LinkedIN

    Connect with Us!

    • LinkedIN:
    • Website:
    • Youtube

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    54 min
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