Women now own over 40% of U.S. businesses, and thefastest-growing group of new entrepreneurs. Women over 40. So why is everyone still treating this demographic like an anomaly instead of an engine? In this episode, Barbara Brooks breaks down the real numbers, the internal shift thatmakes midlife the actual sweet spot for entrepreneurship, and why "She Decided" might be the most powerful business strategy you've never heard pitched on a panel.

Get in touch with Barbara Brooks at barbara@bloomcopresents.com and book her to speak at www.barbarabrooks.com.

📧 Get on my Living Agefully monthly newsletter at secondactwomen.com

📢 Find me on socials:

⁠https://www.youtube.com/@BarbaraBrooks⁠

https:/.linkedin.com/in/barbaralbrooks/

https://instagram.com/barbarabrooksspeaks https://www.facebook.com/barbarabrooksspeaks/ https:/youtube.com/@BarbaraBrooks/

👉🏽 Find our community of women 40+ on socials https://www.facebook.com/groups/secondactwomen https://www.linkedin.com/company/secondactwomen/ https://www.instagram.com/secondactwomen

By age 40, women lose up to 8% of their muscle mass per decade, and hormonal shifts start changing how our bodies respond to food, stress, and sleep. So why are we still blaming ourselves?
Thie latest episode of my show, The House of Middlscences, we talk Health Over 40: What Actually Changes, What’s Hype, and What Works.
On the LIVE tab on YouTube or listen anywhere you get your podcasts.
https://www.youtube.com/@BarbaraBrooks

We don't talk enough about actually being the owner of a company. Revenue and strategy are queen but visibility, community, leadership, and the weight of a big voice all come with responsibility of being an owner too and where your voice shows up and how needs to be taken into account EVERYWHERE.I give 5 Owner Voice Practices to help how you show up - as reminders while I reflect on real, recent moments that sparked hard lessons about leadership, personal expression, and what it really means to show up when people are watching. If you lead a community, run a brand, or have built a platform, this conversation is for you.Grab a cup of Joe and watch on The House of Middlescence on YouTube or listen anywhere you get your podcasts.
==========================Barbara Brooks, speaker and founder of SecondActWomen, shares conversations on midlife, career, culture, and age advantage.Subscribe for new episodes of The House of Middlescence and weekly shorts from Barbara Brooks.The House of Middlescence is for women 40+ who know life doesn’t come with an expiration date. Around here, we’re flipping the script on aging, career pivots, and what it means to live fully in your prime. It's like a good 80s mixed tape! We're mixing life in the middle with a little fun, a little grit, and a whole lot of real talk to get you excited, moving, and ready for more.We’re Living Agefully, and the best chapters are still ahead.Get in touch with me at barbara@bloomcopresents.com or learn how you can book me to speak at https://www.barbarabrooks.com.📧 Get on my Aging Out Loud monthly newsletter here lp.constantcontactpages.com/sl/0VxszrI/getonthelist📢 Find me on socials:https:/.linkedin.com/in/barbaralbrooks/https://instagram.com/heybarbarabrookshttps:/youtube.com/@BarbaraBrooks/ 👉🏽 Find My Community for Women 40+ SecondAct|Women on socialshttps://www.facebook.com/groups/secondactwomenhttps://www.linkedin.com/company/secondactwomen/https://www.instagram.com/secondactwomen

Everyone loves Super Bowl ads, but what do they actually tell us about culture - and AGING?

Barbara Brooks breaks down what this year’s ads reveal about age, visibility, and who gets trusted to lead. It’s a thoughtful, down-to-earth look at progress, power, and how what we see on screen connects to real life at work and in business.

Listen, watch closely, and notice what you can’t unsee.

Here is a link to your BINGO Card.

Getting seen on LinkedIn is harder than ever, especially if you are over 40 and competing in a world of algorithms, AI, and applicant tracking systems while trying to find A JOB!

Barbara Brooks sits down with Megan Jo Specht, Senior Recruiter at Samsara, to pull back the curtain on how recruiters really use LinkedIn. Megan shares what matters, what gets ignored, and how small changes can dramatically increase your chances of being seen and landing interviews.

We cover

• How recruiters actually find candidates
• Why engagement matters more than you think
• What recruiters see on the backend of LinkedIn
• How to position yourself for interviews without chasing the algorithm

If you are job hunting, career pivoting, or just tired of shouting into the void, this episode is required listening.

======================

The House of Middlescence is your 80s mix tape for BoomingGenXMillennial women rewriting the rules and doing life their way. One track is career pivots. Another is life at 40 plus. The next is age bias, identity or culture. It's talk show meets real life, built for women in their real prime.

Get in touch with me at barbara@bloomcopresents.com or learn how you can book Barbara Brooks to speak at barbarabrooks.com.

📧 Get on my Living Agefully monthly newsletter at secondactwomen.com

📢 Find me on socials:

⁠https://www.youtube.com/@BarbaraBrooks⁠

https:/.linkedin.com/in/barbaralbrooks/

https://instagram.com/barbarabrooksspeakshttps://www.facebook.com/barbarabrooksspeaks/https:/youtube.com/@BarbaraBrooks/

👉🏽 Find our community of women 40+ on socialshttps://www.facebook.com/groups/secondactwomenhttps://www.linkedin.com/company/secondactwomen/https://www.instagram.com/secondactwomen

Barbara Brooks and Debbie Scheer talk about why more women in midlife are choosing to step back from social media and how taking a break can be a powerful, intentional move for mental health, focus, and real-world connection.

They also share the behind-the-scenes tools that make it easier to stay visible without being glued to your phone, including how they use Metricool and Buffer to plan and schedule content in advance. Because sometimes the smartest way to show up is by stepping away.

If you have been craving quieter mornings, fewer algorithms, and more space to think, this conversation is for you.

TOOLS MENTIONED
Metricool for planning and scheduling content
https://metricool.com

Buffer for scheduling posts across platforms
https://buffer.com

You can work among the others. Who are the others? The generational divide! Here's a few tips on how to work across the gens.

===================================

The House of Middlescence is your 80s mix tape for BoomingGenXMillennial women rewriting the rules and doing life their way. One track is career pivots. Another is life at 40+. The next is age bias, identity, or culture. It is a talk show meets real life, built for women in their real prime.

===================================

Get in touch with me at barbara@bloomcopresents.com or learn how you can book me to speak at www.barbarabrooks.com.

📧 Get on my Living Agefully monthly newsletter at secondactwomen.com

📢 Find me on socials:

⁠https://www.youtube.com/@BarbaraBrooks⁠

https:/.linkedin.com/in/barbaralbrooks/

https://instagram.com/barbarabrooksspeakshttps://www.facebook.com/barbarabrooksspeaks/https:/youtube.com/@BarbaraBrooks/

👉🏽 Find our community of women 40+ on socialshttps://www.facebook.com/groups/secondactwomenhttps://www.linkedin.com/company/secondactwomen/https://www.instagram.com/secondactwomen

Nearly 42% of caregivers in the U.S. are women over the age of 50. Most provide twenty or more hours of care each week, on top of their jobs and families, and most do so unpaid. Today, we bring together two women who understand both sides of the story. AARP Colorado State Director Sara Shueneman brings the policy and statewide lens.

Author and caregiver coach Nadine Roberts Cornish brings the lived experience, the truth, and the tools. Together, we break down the reality of caregiving today and what needs to change to support families across Colorado.

===================================

The House of Middlescence is your 80s mix tape for BoomingGenXMillennial women rewriting the rules and doing life their way. One track is career pivots. Another is life at 40+. The next is age bias, identity, or culture. It is a talk show meets real life, built for women in their real prime.

===================================

Get in touch with me at barbara@bloomcopresents.com or learn how you can book me to speak at www.barbarabrooks.com.

📧 Get on my Living Agefully monthly newsletter at secondactwomen.com

📢 Find me on socials:

⁠https://www.youtube.com/@BarbaraBrooks⁠

https:/.linkedin.com/in/barbaralbrooks/

https://instagram.com/barbarabrooksspeakshttps://www.facebook.com/barbarabrooksspeaks/https:/youtube.com/@BarbaraBrooks/

👉🏽 Find our community of women 40+ on socialshttps://www.facebook.com/groups/secondactwomenhttps://www.linkedin.com/company/secondactwomen/https://www.instagram.com/secondactwomen