Juan Andrade, founder of _rebank, joins me to discuss how his product helps companies control burn by syncing their finance apps. The episode focuses on his experimental approach to marketing.

None of the members on Juan’s team had experience marketing products, so they needed to create a process that would allow them to evenly distribute the workload and actively experiment. Listen as he shares the evolution of this process and how it has allowed them to successfully run multiple marketing programs.

• Juan Andrade
• LinkedIn
• _rebank
• Twitter

Resources:

• Reforge
• Startup Core Strengths
• Obviously Awesome
• The Mom Test

Christine Loredo, President and COO at TiFiPay, joins me to discuss her company's bill management solution. The episode focuses on her experience with consumer surveys and influencer marketing.

Christine and her team already knew their product could meet an important need for their audience, but they needed more insight on pain points and motivators. Listen as she shares how several key marketing strategies shaped the development of TiFiPay.

• Christine Loredo
• LinkedIn
• TiFiPay
• Twitter
  
  

Michael Ly, founder & CEO of both PunchPay and Reconciled joins me to discuss his two companies and how he approached marketing each. 

Michael’s marketing strategies have ranged from marketing his product, PunchPay, through accountants for their customers, to cold email outreach to SMBs (Reconciled). Listen as he shares what made each approach successful.

• Michael Ly
• PunchPay LinkedIn
• PunchPay
• PunchPay Twitter
• Reconciled LinkedIn
• Reconciled
• Reconciled Twitter