• Experimental Marketing with Juan Andrade

  • Aug 11 2022
  • Durata: 30 min
  • Podcast
Experimental Marketing with Juan Andrade copertina

Experimental Marketing with Juan Andrade

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  • Riassunto

  • Juan Andrade, founder of _rebank, joins me to discuss how his product helps companies control burn by syncing their finance apps. The episode focuses on his experimental approach to marketing.

    None of the members on Juan’s team had experience marketing products, so they needed to create a process that would allow them to evenly distribute the workload and actively experiment. Listen as he shares the evolution of this process and how it has allowed them to successfully run multiple marketing programs.

    • Juan Andrade
    • LinkedIn
    • _rebank
    • Twitter

    Resources:

    • Reforge
    • Startup Core Strengths
    • Obviously Awesome
    • The Mom Test
    Mostra di più Mostra meno

Sintesi dell'editore

Juan Andrade, founder of _rebank, joins me to discuss how his product helps companies control burn by syncing their finance apps. The episode focuses on his experimental approach to marketing.

None of the members on Juan’s team had experience marketing products, so they needed to create a process that would allow them to evenly distribute the workload and actively experiment. Listen as he shares the evolution of this process and how it has allowed them to successfully run multiple marketing programs.

  • Juan Andrade
  • LinkedIn
  • _rebank
  • Twitter

Resources:

  • Reforge
  • Startup Core Strengths
  • Obviously Awesome
  • The Mom Test
Mostra di più Mostra meno

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