Buyers in 2026 are not the same as they were last year.

They’re moving faster, making decisions quicker, and trusting sooner. And if you’re still selling like it’s 2020 — warming people up for six months, waiting for a “ready” buyer, obsessing over perfect funnels — you’re going to get left behind.

In this episode, I’m breaking down the biggest psychological shifts I’m seeing in real time — and how you can adapt your sales process to match. This isn’t about trendy tactics. It’s about human behavior. And when you understand how people buy now, everything clicks faster.

• Why information overload is leading to faster decisions — not hesitation
• How “trust compression” is changing the way people buy
• Why urgency and relatability beat polish and perfection every time
• What you need to say to cover every buyer type in your audience

⚡ Faster Decisions → They already know what they want. They’re choosing who to buy from.

⏳ Trust Compression → People build trust in minutes. One moment of resonance > months of nurturing.

🔥 Urgency & Relatability Beat Perfection → Your perfect sales page won’t convert like your messy story will.

✅ Tighten your trust runway — Can someone binge you in 15 minutes and say yes?

✅ Build urgency — Not fake scarcity, but real consequences for staying stuck

✅ Show your humanity — The real you sells faster than your polished script

✅ Speak to all 4 buyer types:

– Quick buyers → urgency

– Analytical buyers → clarity

– Relational buyers → safety

– Skeptical buyers → proof

Buyers are done waiting. They don’t need to be “warmed up.”

They need one moment of trust. One flash of connection. One reason to move.

My job this year isn’t to chase them — it’s to meet them exactly where they already are.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

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If you’re waiting until you feel ready, you’ll be waiting forever.

I used to think I had to feel ready before launching, pitching, or putting myself out there. But if I’d waited? I’d still be broke. Every big move I’ve made in business happened before I felt fully ready — and that’s what actually built my confidence.

In this episode, I’m breaking down the myth of readiness, why it’s keeping you stuck, and how to take action even when it feels scary.

• Why “ready” is a perfectionist trap — not a prerequisite
• How waiting creates stagnation (and how action creates clarity)
• Why no one actually feels ready before the thing that changes their life
• What I did to break out of the readiness cycle and start making money

⚠️ Ready Is a Lie → It’s your brain trying to keep you safe — not successful

🎯 Clarity Comes from Action → Not planning, not thinking — doing

💥 Momentum Builds Confidence → You don’t get confident and then sell. You sell and become confident

✅ Launch the offer you’ve been sitting on for months

✅ Message 3 leads today — not next week

✅ Set a 48-hour deadline to take one sales action you’ve been avoiding

You’ll never feel ready.

You just get to decide to move anyway.

Readiness isn’t a feeling — it’s a result of courage and repetition.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!