Sales Influence - Why People Buy! copertina

Sales Influence - Why People Buy!

Sales Influence - Why People Buy!

Di: Victor Antonio
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A proposito di questo titolo

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively! Economia Gestione e leadership Leadership
  • Negative Buying Signals - Sales Influence Podcast - SIP 608
    Jan 22 2026

    This podcast transcript features host Victor Antonio discussing negative buying signals, which are verbal cues indicating a customer is unlikely to make a purchase. Antonio emphasizes that sales professionals must look beyond literal words by analyzing body language and vocal tone to determine a prospect's true intent. The source outlines seven specific warning signs, such as requests for vague information or dismissive phrases like "that's interesting," which often mask a lack of genuine engagement. To counter these hurdles, the author advises sellers to slow down their presentation and utilize open-ended questions to re-engage the listener. Ultimately, the text serves as a strategic guide for identifying when a pitch is failing and how to pivot the conversation to regain a potential lead's interest.

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    11 min
  • The Biggest Sale You'll Ever Make - Sales Influence Podcast - SIP 607
    Jan 9 2026

    Everyone is a salesperson because a significant portion of all professional life involves influencing and persuading others. The most critical sale an individual ever makes is selling themselves on their own potential for success and the value of their goals. To maintain this internal commitment, one must believe that their work or product genuinely helps others, rather than just focusing on financial gain. Individuals should actively seek social proof and feedback to reinforce their own belief in what they offer. By witnessing the positive impact of their efforts, professionals can overcome obstacles and avoid the trap of unselling themselves on their own ambitions.

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    10 min
  • Client Says: "I'm Not Ready To Commit" - Sales Influence Podcast - SIP 606
    Dec 17 2025
    Qualifying Real Objections
    1. When a client says they're not ready to commit, immediately funnel them into two specific categories: either they have product uncertainty (concerns about the product itself) or they have lack of information (missing details needed to make an informed decision).

    2. A client requesting a formal proposal and time to think signals they're not ready to buy from you specifically—they may still buy from a competitor, so avoid wasting time on deals that won't close with you.
    Pre-Proposal Qualification
    1. Before investing time in creating a formal proposal, ask the client directly if they have product uncertainty or lingering questions/concerns—their response reveals whether they're a serious prospect worth pursuing further.

    2. Push for specific information on their exact product concerns or information gaps rather than accepting vague "not ready" responses—this uncovers their true needs and objections.
    Tactical Communication Approach
    1. Slow down your speech and lower your tone when asking about specific concerns, using sincere curiosity instead of directly asking "why aren't you ready to commit"—this delivery method proves more effective at extracting real objections.

    2. Reengage clients by asking about specific product features they need or information they lack to feel comfortable committing—this directly addresses their concerns and moves the sale forward.
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    12 min
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