Episodi

  • Ep1: What is PR?
    Mar 10 2021

    Starting from the basics, we help to answer the age-old question, what is PR? Picking apart what falls under the umbrella of communications, the difference between advertising and PR, and what do we mean by ‘earned media’?

    So, grab a beverage and join us, and don’t forget to hit subscribe so you don’t miss the latest episodes.

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

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    19 min
  • Ep2: Setting your strategy
    Apr 8 2021

    What is a comms strategy, and how do you define the difference between a strategy and tactics? Find out in this episode, and learn how to analyse research, pull-out key insights and apply these to your communications strategy.

    We also talk top tips on getting creative with your campaigns once your strategy is decided, with ideas and tactics you can use.

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

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    48 min
  • Ep3: How to measure PR and comms
    Apr 13 2021

    We discuss the importance of measuring PR and comms, demonstrating the impact it has on your business and overarching objectives. We will walk you through AMEC's integrated evaluation framework and how to apply it, including how vital it is to straighten out your inputs, activities, outputs, outtakes, outcomes, and impacts in order to purposefully measure PR and comms.

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

    Mostra di più Mostra meno
    41 min
  • Ep4: The art of Internal Communications
    Apr 14 2021

    We're looking at why every successful company needs to have an internal communications strategy in place. We're going to look at what's an internal communication strategy is, why it arguably it's even more important than your external communications, some of the pitfalls of not having one in place, and then of course, some top tips for you that you can take away and create your own internal communications strategy for your business. 

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

    Mostra di più Mostra meno
    56 min
  • Ep5: Media Relations: what you need to know
    May 11 2021

    Media relations, at its core, is about storytelling. In this episode you will learn how to build a media relations strategy, how to build your network, work with and respond to the media, to drive positive coverage for your brand. 

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

    Mostra di più Mostra meno
    46 min
  • Ep6: Crisis comms
    May 20 2021

    A crisis left unmanaged could destroy your reputation. In this podcast, find out about crisis management, and more specifically, how to plan now to help protect your reputation when problems arise, with examples, expert advice and crisis tools.

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

    Mostra di più Mostra meno
    32 min
  • Ep7: How to write a killer award entry
    May 24 2021

    Find out why entering industry awards can help to promote your brand credibility, leverage opportunities and celebrate your colleagues for their hard work. Learn how to structure and write your entry so you can create killer content that will wow the judges.

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

    Mostra di più Mostra meno
    27 min
  • Ep8: A beginners guide to copywriting
    Jun 1 2021

    Copywriting is one of the most vital elements of any and all forms of marketing and advertising. Tune in for top tips for creating the ultimate copy, plus we’re going to give you a simple breakdown on a formula that you can apply across the board. Remember everything about PR and communications comes down to good storytelling. 

    More resources

    Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

    Sign up to the newsletter

    You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.adpr.co.uk  and sign up now.

    Tell us what you think

    We’d love to hear from you, if you have any questions or topics you would like us to cover, drop us a message at hello@adpr.co.uk.

    Book your FREE Revitalise and Grow session

    We are passionate about helping businesses succeed and we know that communications is a powerful tool to help you achieve your goals.

    Mostra di più Mostra meno
    20 min