Is the website dead?

On this episode of Reserve the Right, host Anda Gansca sits down with Scott Brinker, analyst, advisor, founder of chiefmartec, and the person who first mapped the entire marketing tech landscape.

Scott explains why the website as we’ve known it for 30 years has is still just a digital brochure, why AI chatbots made the old experience feel outdated almost overnight, and why marketers are still measuring their business on page views in 2026.

Then Scott takes the hot seat: which marketing tools won’t survive the next five years, who inside a company should own what comes next, and the AI trend he thinks is overhyped.

This one is a great POV from someone who is often known as the Godfather of Martech.

Strong opinions, loosely held. Let’s get into it.

Is AI making marketing faster, or are we skipping the hard part?

On the second episode of Reserve the Right, host Anda Gansca sits down with Kimi Chuang, Head of Growth Marketing at Asana. They recorded in the rare window between Kimi leaving Square and starting at Asana, so she’s free to say exactly what she thinks.

Kimi shares the biggest piece of snake oil in AI right now, what really happened when Square restructured around AI, and why the people who get good at it are simply the ones who play with it every day. She also explains why teams need fewer decks now, what happens when marketers start building their own tools, and why so many of them are suddenly desperate for engineering support.

They dive into whether the SaaS apocalypse is real, and the best advice Kimi ever got: treat every best practice as the start of an experiment, not the answer.

Don't miss this one. Strong opinions, loosely held. Let’s get into it.