Send us a text

🔔 Subscribe to this channel for exclusive content and updates!

Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Auroni Majumdar, VP of R&D and Global Open Innovation at CJ Foods, about the specific criteria global giants use to evaluate targets—and how to position your startup as a "must-have" asset rather than a risky bet.

Listen to learn:

🏠 Why acquirers prefer "fixer-uppers" with good bones over "fully renovated.”
🍔 Why speed to market is now the #1 driver for acquisitions.
🤝 A masterclass in negotiating partnerships that build trust and lead to deals.
🌍 What Asian and Global markets are looking for in US-based food tech.
🧠 How to identify if your technology solves a specific "hub and spoke" problem for a global strategist.
💊 How the "share of stomach" shift is changing how investors value food companies.

Whether you’re a founder building for an exit or a corporate leader looking to innovate, Auroni opens the playbook on how deals actually get done in the food industry.

Learn more about CJ Foods:
🌐 https://www.cj.co.kr/en/index

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpgstrategy #brandbuilding #fablefish #wildsalmon #sustainablebusiness #foodsupplychain #upcycledfood #manufacturing #privatevsbrand #founderstories #businessstrategy #bootstrapping #retaildistribution #womenincpg

Support the show

Send us a text

🔔 Subscribe to this channel for exclusive content and updates!

Sometimes the hardest decision in business is turning down revenue—especially when you’re just starting out.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Meghan Luck, founder of Fable Fish Company, about how she transformed a commodity by-product into a premium CPG brand—and why she rejected a massive private label contract to do it.

Listen to learn:

🐟 How to turn supply chain waste into a premium CPG brand
🛑 Why saying “no” to easy revenue protected long-term equity
🤝 The reality of finding a manufacturing partner who truly cares
🧪 How to scale from kitchen recipes to industrial production
🛒 Why simple trade show presence beat big budget booths
🧠 How to balance daily fires with proactive growth strategy
🎣 Why authentic founder stories win retail partnerships

Whether you’re a bootstrapped founder, a CPG operator, or navigating a family business transition, this episode offers a blueprint for prioritizing long-term value over short-term cash.

Learn more about Fable Fish:
🌐 https://fablefish.co/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpgstrategy #brandbuilding #fablefish #wildsalmon #sustainablebusiness #foodsupplychain #upcycledfood #manufacturing #privatevsbrand #founderstories #businessstrategy #bootstrapping #retaildistribution #womenincpg

Support the show

Send us a text

🔔 Subscribe to this channel for exclusive content and updates!

Most companies think they have a sales problem. In reality, they have an alignment problem.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with DeAnn Petersson, founder of Sunburst Sales Innovation, about how companies can build predictable revenue without adding headcount by fixing what’s broken between sales, marketing, leadership, and operations.

Listen to learn:

📈 Why most sales challenges are actually alignment issues
🧠 How to move from instinct-driven growth to intentional, repeatable execution
🤝 Why sales needs a seat at the strategy table
💰 How compensation plans often work against growth initiatives
🧩 What true sales and marketing alignment looks like in practice
📊 How companies can grow up to 32% without increasing spend or headcount
🏗️ How to build scalable revenue systems without killing speed or hustle

Whether you’re a founder, sales leader, or operator trying to scale responsibly, this episode offers a clear framework for creating growth that’s predictable, sustainable, and aligned.

Learn more about Sunburst Sales Innovation:
🌐 http://sunburstsi.com

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #predictablerevenue #salesalignment #revenuegrowth #gotomarket #salesleadership #businessstrategy #revops #scalablesystems #salesandmarketing #growthwithoutheadcount #b2bsales #leadershipdevelopment #commercialstrategy #founderinsights #entrepreneurship

Support the show