Send us a text

🔔 Subscribe to this channel for exclusive content and updates!

Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Auroni Majumdar, VP of R&D and Global Open Innovation at CJ Foods, about the specific criteria global giants use to evaluate targets—and how to position your startup as a "must-have" asset rather than a risky bet.

Listen to learn:

🏠 Why acquirers prefer "fixer-uppers" with good bones over "fully renovated.”
🍔 Why speed to market is now the #1 driver for acquisitions.
🤝 A masterclass in negotiating partnerships that build trust and lead to deals.
🌍 What Asian and Global markets are looking for in US-based food tech.
🧠 How to identify if your technology solves a specific "hub and spoke" problem for a global strategist.
💊 How the "share of stomach" shift is changing how investors value food companies.

Whether you’re a founder building for an exit or a corporate leader looking to innovate, Auroni opens the playbook on how deals actually get done in the food industry.

Learn more about CJ Foods:
🌐 https://www.cj.co.kr/en/index

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpgstrategy #brandbuilding #fablefish #wildsalmon #sustainablebusiness #foodsupplychain #upcycledfood #manufacturing #privatevsbrand #founderstories #businessstrategy #bootstrapping #retaildistribution #womenincpg

Support the show