Rattle & Pedal: B2B Marketing Podcast copertina

Rattle & Pedal: B2B Marketing Podcast

Rattle & Pedal: B2B Marketing Podcast

Di: Jason Mlicki & Jeff McKay
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A proposito di questo titolo

 Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/ Economia Gestione e leadership Leadership Management Marketing Marketing e vendite
Episodi
  • A Peek Inside Accenture’s Reinvention Research with Francis Hintermann

    A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
    Jan 9 2026

    AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance.

    The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann appeared first on Rattle and Pedal.
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    34 min
  • The Most Overrated Marketing Metrics, And What You Should Measure Instead

    The Most Overrated Marketing Metrics, And What You Should Measure Instead
    Dec 19 2025

    Most firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should rethink measurement.

    The post The Most Overrated Marketing Metrics, And What You Should Measure Instead appeared first on Rattle and Pedal.
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    46 min
  • Resurgence of Media Relations in the AI Era with Offleash PR

    Resurgence of Media Relations in the AI Era with Offleash PR
    Dec 5 2025

    As AI changes how buyers find and trust firms, Robin Bulanti and Kelly Indrieri from Offleash PR explain why media relations is once again a critical driver of visibility, credibility, and growth.

    The post Resurgence of Media Relations in the AI Era with Offleash PR appeared first on Rattle and Pedal.
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    38 min
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