Episodi

  • The Silent ROI of PR Relationships

    The Silent ROI of PR Relationships
    Nov 12 2026
    Most marketers measure PR by clicks, but the real value often lives in the quiet trust built with journalists before a story breaks. We explore how leading brands leverage long-term editorial relationships rather than transactional pitches, using specific examples from B2B technology firms that turned journalist partnerships into durable brand equity. This episode dissects why earned media strategy is shifting from volume to velocity of trust, and how to audit your own media map for high-leverage conversations that don't show up on a dashboard. #PublicRelations #EarnedMedia #JournalistRelationships #B2BMarketing #BrandEquity #MediaStrategy #ContentMarketing #FexingoBusiness #BusinessPodcast #PRMetrics #TrustBuilding #EditorialOutreach #MarketingROI #ReputationManagement #Storytelling #CorporateCommunications #LeadGeneration #LongTermValue Keep every episode free: buymeacoffee.com/fexingo
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    7 min
  • How PR Teams Audit Journalist Workflows

    How PR Teams Audit Journalist Workflows
    Nov 11 2026
    Most PR firms treat journalists like black boxes, guessing what gets their attention. Lucas and Luna break down the actual mechanics of earned media by looking at how top-tier reporters structure their day. We explore why sending a press release at eight in the morning is often worse than sending it at four, and how understanding a journalist's newsroom workflow can double your placement rate. This episode moves past vague relationship building and into the specific operational reality of modern media desks, using concrete timing data and editorial calendar logic to show why fit matters more than volume. #PublicRelations #EarnedMedia #JournalismWorkflow #MediaOutreach #PressReleaseTiming #EditorialCalendars #PRStrategy #B2BMarketing #NewsroomCulture #ReporterLifestyle #ContentDistribution #MediaRelations #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #JournalistInsights #PRMeasurement Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How PR Turns Journalists Into Long Term Partners

    How PR Turns Journalists Into Long Term Partners
    Nov 10 2026
    Most PR firms treat journalist outreach like a transactional sales funnel, but that approach is breaking down in November 2026. Lucas and Luna break down why the most effective B2B communications strategies now focus on building genuine editorial partnerships rather than chasing quick placements. We explore how top-tier PR teams are shifting from pitching individual stories to cultivating long term relationships with key editors, resulting in higher quality coverage and better ROI for their clients. This episode dives into specific tactics for nurturing these relationships, including providing exclusive data insights before they go public and aligning brand narratives with editorial calendars months in advance. If you are tired of generic press releases that get ignored, this conversation offers a concrete alternative strategy for building sustainable media equity. #PublicRelations #MediaOutreach #EarnedMedia #JournalistRelationships #B2BMarketing #ContentStrategy #EditorialPartnerships #PRMeasurement #BusinessGrowth #MarketingTrends #FexingoBusiness #BusinessPodcast #LucasAndLuna #PRStrategy #BrandEquity #Communications #DigitalMarketing #Storytelling Keep every episode free: buymeacoffee.com/fexingo
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    8 min
  • The Unseen Cost of PR Measurement

    The Unseen Cost of PR Measurement
    Nov 9 2026
    Most companies measure PR by share of voice or impression counts, but these metrics rarely correlate with revenue. In this episode, we dissect why the industry’s obsession with vanity metrics is costing businesses real pipeline growth. We look at how leading B2B tech firms are shifting toward attribution models that tie earned media directly to sales cycles, using specific data from a recent mid-market software provider that reduced their CAC by twenty percent through better story alignment rather than higher volume. #PublicRelations #EarnedMedia #MarketingStrategy #PRMeasurement #BusinessGrowth #B2BMarketing #SalesAttribution #ContentMarketing #BrandEquity #DigitalPR #ROI #LeadGeneration #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #CorporateCommunication #RevenueOperations Keep every episode free: buymeacoffee.com/fexingo
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    12 min
  • How PR Teams Win Without Pitching Journalists

    How PR Teams Win Without Pitching Journalists
    Nov 8 2026
    Most PR professionals treat journalists as gatekeepers to be bypassed with the perfect pitch. But in today's fragmented media landscape, that approach is breaking down. This episode examines a counterintuitive strategy gaining traction among top B2B marketing teams: building 'earned media' infrastructure that doesn't rely on traditional pitching at all. We look at how companies are using proprietary data sets, open-source research tools, and community-led content engines to generate coverage organically. The central case study involves a mid-market SaaS company that replaced its external PR agency with an internal data-journalism unit, resulting in a three-hundred percent increase in organic search traffic and zero cost per acquisition for press mentions. We discuss the mechanics of this shift, why journalists now prefer self-serve assets over press releases, and what it means for the future of public relations as a discipline. #EarnedMedia #PRStrategy #DataJournalism #B2BMarketing #ContentEngine #MediaOutreach #FexingoBusiness #BusinessPodcast #PublicRelations #OrganicGrowth #SaaSMarketing #JournalistBehavior #OwnedAssets #PRMetrics #DigitalPR #MarketingROI #NewsJacking #FexingoPR Keep every episode free: buymeacoffee.com/fexingo
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    13 min
  • How Earned Media Drives B2B Pipeline Growth

    How Earned Media Drives B2B Pipeline Growth
    Nov 7 2026
    We break down the specific mechanics of turning editorial placements into measurable sales conversations, focusing on the 'pipeline attribution' gap. Using a concrete example of a mid-market software provider that linked three key press mentions to closed deals, we explore how PR teams can move beyond vanity metrics like share of voice and start tracking actual revenue influence. The episode covers practical steps for aligning PR with sales teams, identifying which media outlets actually reach your buying committee, and measuring the long-term impact of earned stories on lead quality rather than just top-of-funnel awareness. #B2BMarketing #EarnedMedia #PRStrategy #PipelineAttribution #SalesAlignment #ContentMarketing #LeadGeneration #MediaRelations #ROIofPR #BuyerJourney #ThoughtLeadership #CorporateCommunications #FexingoBusiness #BusinessPodcast #MarketingTips #RevenueGrowth #BrandAuthority #PublicRelations Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • The Silent Sales Engine of B2B PR

    The Silent Sales Engine of B2B PR
    Nov 6 2026
    Most marketers obsess over ad clicks, but a quiet shift is happening in B2B marketing. This episode explores how companies like Salesforce and HubSpot are leveraging earned media partnerships to build long-term demand pipelines rather than chasing one-off press spikes. We look at the specific mechanics of co-branded research, the hidden value of journalist newsletters, and why relationship-based outreach often outperforms cold pitching. Discover how to measure the true ROI of soft touches that drive hard revenue. #B2BMarketing #EarnedMedia #Salesforce #HubSpot #ContentStrategy #JournalistRelationships #DemandGeneration #PRMeasurement #CoBrandedResearch #Newsletters #MarketingROI #ThoughtLeadership #FexingoBusiness #BusinessPodcast #PublicRelations #MediaOutreach #DigitalMarketing #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How PR Firms Weaponize B2B Data Journalism

    How PR Firms Weaponize B2B Data Journalism
    Nov 5 2026
    Most B2B companies treat public relations as a press release distribution game. But the real winners in November twenty twenty-six are building internal data teams that function like mini-newsrooms. We look at how a mid-market fintech firm used proprietary transaction data to earn top-tier coverage without writing a single traditional pitch. The strategy flips the script on earned media by making journalists dependent on your unique dataset rather than your opinion. This episode breaks down the mechanics of data journalism in corporate communications, the operational shift required to support it, and why this approach builds deeper trust than viral stunts ever could. #FexingoBusiness #BusinessPodcast #PRStrategy #DataJournalism #EarnedMedia #B2BMarketing #ContentStrategy #MediaOutreach #CorporateCommunications #PublicRelations #MarketingTrends #Newsroom #DataDriven #BrandTrust #JournalistRelations #Fintech #Storytelling #MarketingROI Keep every episode free: buymeacoffee.com/fexingo
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    14 min