Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy copertina

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read? #PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #MediaRelations #PressRelease #CrisisCommunications #Journalism #Storytelling #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #Podcast #Communications #PRTips #MediaTraining #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • How PR Teams Audit Journalist Workflows

    How PR Teams Audit Journalist Workflows
    Nov 11 2026
    Most PR firms treat journalists like black boxes, guessing what gets their attention. Lucas and Luna break down the actual mechanics of earned media by looking at how top-tier reporters structure their day. We explore why sending a press release at eight in the morning is often worse than sending it at four, and how understanding a journalist's newsroom workflow can double your placement rate. This episode moves past vague relationship building and into the specific operational reality of modern media desks, using concrete timing data and editorial calendar logic to show why fit matters more than volume. #PublicRelations #EarnedMedia #JournalismWorkflow #MediaOutreach #PressReleaseTiming #EditorialCalendars #PRStrategy #B2BMarketing #NewsroomCulture #ReporterLifestyle #ContentDistribution #MediaRelations #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #JournalistInsights #PRMeasurement Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • How PR Turns Journalists Into Long Term Partners

    How PR Turns Journalists Into Long Term Partners
    Nov 10 2026
    Most PR firms treat journalist outreach like a transactional sales funnel, but that approach is breaking down in November 2026. Lucas and Luna break down why the most effective B2B communications strategies now focus on building genuine editorial partnerships rather than chasing quick placements. We explore how top-tier PR teams are shifting from pitching individual stories to cultivating long term relationships with key editors, resulting in higher quality coverage and better ROI for their clients. This episode dives into specific tactics for nurturing these relationships, including providing exclusive data insights before they go public and aligning brand narratives with editorial calendars months in advance. If you are tired of generic press releases that get ignored, this conversation offers a concrete alternative strategy for building sustainable media equity. #PublicRelations #MediaOutreach #EarnedMedia #JournalistRelationships #B2BMarketing #ContentStrategy #EditorialPartnerships #PRMeasurement #BusinessGrowth #MarketingTrends #FexingoBusiness #BusinessPodcast #LucasAndLuna #PRStrategy #BrandEquity #Communications #DigitalMarketing #Storytelling Keep every episode free: buymeacoffee.com/fexingo
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    8 min
  • The Unseen Cost of PR Measurement

    The Unseen Cost of PR Measurement
    Nov 9 2026
    Most companies measure PR by share of voice or impression counts, but these metrics rarely correlate with revenue. In this episode, we dissect why the industry’s obsession with vanity metrics is costing businesses real pipeline growth. We look at how leading B2B tech firms are shifting toward attribution models that tie earned media directly to sales cycles, using specific data from a recent mid-market software provider that reduced their CAC by twenty percent through better story alignment rather than higher volume. #PublicRelations #EarnedMedia #MarketingStrategy #PRMeasurement #BusinessGrowth #B2BMarketing #SalesAttribution #ContentMarketing #BrandEquity #DigitalPR #ROI #LeadGeneration #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #CorporateCommunication #RevenueOperations Keep every episode free: buymeacoffee.com/fexingo
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    12 min
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