In this episode, Jordan Lieberman, CEO of Powers Interactive, discusses how AI, data, and programmatic advertising are transforming political campaigns and offers valuable insights for businesses. He emphasizes that while technology is rapidly evolving, human qualities like trust, sound judgment, and attention to detail remain paramount for success.

Lieberman shares his perspective on the impact of Moore's Law, the challenges of misinformation, the importance of early digital engagement, and the unique urgency and detail orientation found in political work that can benefit commercial brands. The conversation highlights the increasing polarization in politics and America, underscoring the need for a discerning approach to information in the digital age.

In the inaugural Public Affairs Trends First Friday Briefing, host Neil Hughes rounds up the month's most important developments affecting public affairs, government relations, advocacy, and strategic communications.

This episode covers DCI Group's expansion of its public affairs team, Trident's top industry recognition for crisis and litigation communications, how Google's AI-powered search is changing digital advocacy, new research on AI visibility and media consumption in Washington, and what these developments mean for communications professionals navigating an increasingly complex policy landscape.

How do you stay ahead when communications, public affairs, technology, and public opinion are all changing at the same time?

In this introductory episode of Public Affairs Trends, I explain why we created this podcast and who it's for. This isn't a show about party politics or campaigning. Instead, it's a place for thoughtful conversations about the profession of public affairs itself, from stakeholder engagement and corporate communications to advocacy, policy, reputation, research, and the technologies reshaping how organizations connect with the people they serve.

Throughout this series, I'll be speaking with communications leaders, public affairs specialists, policymakers, researchers, journalists, agency leaders, technology innovators, and industry experts from around the world. Together, we'll examine the trends influencing today's communications landscape, including artificial intelligence, evolving media habits, changing public expectations, data-driven decision making, reputation management, and the future of stakeholder engagement.

Whether you work in government relations, corporate affairs, communications, public policy, advocacy, research, or simply want a better understanding of the forces shaping modern public discourse, this podcast is designed to help you make sense of a rapidly changing profession.

Thank you for joining me at the beginning of this journey. Be sure to subscribe so you never miss an episode, and if there's a topic you'd like us to cover or a guest you'd like to hear from, I'd love to hear your suggestions.

Welcome to Public Affairs Trends.