Max Fose on Public Affairs: The Three C's, Data, AI, and Credibility in a Fragmented World
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Max Fose on Public Affairs: The Three C's, Data, AI, and Credibility in a Fragmented World
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In this episode of the Public Affair Trends Podcast, host interviews Max Fose, President and CEO of Fose + McKay, a national marketing and public affairs agency.
Max shares insights from his 26-year career, discussing how the fundamentals of communication—his '3 C's' of creative, consistent content—remain crucial despite radical shifts in delivery platforms, from email to social media and AI.
He emphasizes the increased value of agencies understanding diverse disciplines like marketing, voter data, and media, highlighting the fast-paced nature of political campaigns.
Fose also explores the challenges and opportunities presented by fragmented media, the rise of influencer marketing, and the role of data and AI in tailoring messages, while stressing the paramount importance of credibility in an era of instant content generation and potential misinformation.
He also offers advice to younger practitioners on gaining experience and building a long-term, trusted reputation in public affairs.