Thinking about becoming a supplier in the promotional products industry, or looking to strengthen your presence in SAGE?

In this episode of Promo Perspectives, host Nicole Cook is joined by Jonathan Webb from SAGE’s Supplier Sales team for a practical, high-level guide to getting started as a supplier and growing successfully inside the SAGE ecosystem.

Jonathan breaks down what it really means to be a supplier in the promo industry, why this relationship-driven space offers massive opportunity for small businesses, and how new suppliers can get listed, verified, and discovered by over 45,000 distributors using SAGE every day.

You’ll also learn:

• The step-by-step process to becoming a SAGE Advantage supplier

• How product verification and supplier ratings impact search visibility

• Best practices for building trust and credibility as a new supplier

• How to upload and manage products in the SAGE Supplier Center

• Smart ways to use advertising and data to drive long-term growth

Whether you’re brand new to the industry or ready to take your supplier strategy to the next level, this episode offers actionable insights straight from the experts who help suppliers succeed every day.

🎧 Tune in to learn how SAGE supports suppliers from onboarding to growth—and why the right tools, relationships, and strategy make all the difference.

As the new year approaches, what trends are shaping the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Matt Parisi to break down what distributors and their clients are really looking for as they head into 2026.

They discuss the shift from uncertainty to confidence in the market, how buying behavior has evolved over the past year, and why premium, functional products are gaining momentum. From drinkware innovations to recognizable name-brand apparel, Matt shares real-world insights straight from conversations with distributors of all sizes.

You’ll also hear practical advice for distributors on presenting higher-quality options, building confidence with clients, and using SAGE Workplace tools and resources to stay ahead of trends. Whether you’re planning for the new year or refining your product strategy, this episode offers a valuable perspective to help you start strong.

Be sure to explore SAGE’s quarterly STAT reports, product filters, and catalog resources mentioned in the episode to dive even deeper into what’s trending now and what’s next.

Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGE Hosted by Nicole Cook

Ever wonder what it actually takes to prepare for a trade show as massive as The PPAI Expo? In this episode, we take you behind the scenes with the SAGE team responsible for bringing it all to life.

Jessica and Halayne share: ✔ When Expo planning really starts ✔ How shipping, booth builds, electrical, union rules, and deadlines all come together ✔ The most common surprises new exhibitors never expect ✔ Tips to avoid costly mistakes ✔ What makes a trade show booth stand out today ✔ Their most rewarding moments from the show floor ✔ Why documentation, checklists, and backup plans are everything

Whether you’re an exhibitor preparing for your first show or a seasoned pro looking to tighten up your strategy, this episode gives you a practical and highly entertaining look at the process.

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