If you're considering a consulting business or feel the need to pivot your existing consulting business, you may be wondering what you stand to offer your potential customers. This can be a big challenge for professionals who have several levels of expertise because you're not sure what to offer someone as a service product. On this week's episode, we'll review some of the ways you can narrow down your expertise to find the most viable options to offer someone as a consultant.

We spend a lot of time trying to decide who we are, who our brand is, what our products should be. How often do you think about how you're not? Are you good at recognizing the solution you shouldn't be for the customer you shouldn't have? It's a form of niching but knowing who you're not is just as important as knowing who you are. This week, we'll focus on the benefits and relevance to knowing who you're not supposed to be.

Resource: https://azolacreative.com/disc

You know what it's like to have a good or a bad experience with a product or brand. You know how good it feels or how bad it feels when these experiences occur. Yet, so many businesses do not focus on developing a consistent customer experience to ensure they as a business are prepared for every twist and turn as well as being better communicators to their customers.

This week, we'll discuss ways you need to think about the bad experiences you may be guilty of and learn how to fix them.

Resource: https://azolacreative.com/disc

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