Practical, Actionable Marketing copertina

Practical, Actionable Marketing

Practical, Actionable Marketing

Di: Chris Spanier
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A podcast for busy business professionals, giving you real, practical insights into how you can improve your marketing in just 4 minutes.

Copyright 2026 Christopher Spanier Economia Marketing Marketing e vendite
Episodi
  • 157 - Marketing Data Visualization Techniques

    157 - Marketing Data Visualization Techniques
    Oct 22 2026

    Charts that look great don’t always lead to a decision, and plenty of marketing reports end with polite nods and no next step. In this episode of Practical, Actionable Marketing, Chris Spanier walks through three ways to turn marketing data into a recommendation people will act on. First, open with your conclusion instead of making the audience wait for it. Second, give every chart a headline stating its takeaway, plus a clear “so what” and “now what.” Third, end with a specific ask that people can approve or push back on. Chris also covers a challenge small businesses face often: how to make a credible recommendation when there isn’t much data and the numbers swing from month to month.
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    4 min
  • 156 - The Right Way to Use Discounts Without Eroding Your Brand

    156 - The Right Way to Use Discounts Without Eroding Your Brand
    Oct 22 2026

    Discounting is one of the most reflexively used marketing tactics, and also one of the most potentially damaging. This episode explores when discounting makes strategic sense versus when it signals desperation, trains buyers to wait for sales, or attracts the wrong customers entirely - along with alternative incentive structures that can drive conversions without devaluing your offer.
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    4 min
  • 155 - Turning Your FAQ Page Into a Sales Tool

    155 - Turning Your FAQ Page Into a Sales Tool
    Oct 8 2026
    4 min
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