156 - The Right Way to Use Discounts Without Eroding Your Brand copertina

156 - The Right Way to Use Discounts Without Eroding Your Brand

156 - The Right Way to Use Discounts Without Eroding Your Brand

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Discounting is one of the most reflexively used marketing tactics, and also one of the most potentially damaging. This episode explores when discounting makes strategic sense versus when it signals desperation, trains buyers to wait for sales, or attracts the wrong customers entirely - along with alternative incentive structures that can drive conversions without devaluing your offer.

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