Episodi

  • S2E10 Live Call-in: Targeting Cyclical Audiences

    S2E10 Live Call-in: Targeting Cyclical Audiences
    Sep 14 2020
    Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers questions from her listeners about the best ways to target cyclical audiences with your Facebook ads. She explains the difference between traffic and conversions, how to adjust your messaging to target multiple audiences, and the importance of geography when crafting high-converting copy. Stay tuned.
    Mostra di più Mostra meno
    20 min
  • S2E9 Live Call-in: How to Make the Most Out of Your Facebook Ad Spend

    S2E9 Live Call-in: How to Make the Most Out of Your Facebook Ad Spend
    Sep 7 2020
    In this week’s episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to maximize ad spend on Facebook. She shares her tips and techniques on how to use your average customer value to inform your advertising budget, as well as how to work around Facebook’s rule against running ads to a group. Stay tuned.
    Mostra di più Mostra meno
    20 min
  • S2E8 Live Call-in: Facebook Targeting Top Tips

    S2E8 Live Call-in: Facebook Targeting Top Tips
    Aug 31 2020
    In this week’s episode, Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers her listeners’ questions about how to find, attract, and convert the right target audience for your Facebook ads. Stay tuned as she discusses how to target people who speak different languages, how to create lead magnets that attract more quality clients, and her top strategies for targeting specific job titles.
    Mostra di più Mostra meno
    21 min
  • S2E7 Live Call-in: Boosting Facebook Advertising During Unprecedented Times

    S2E7 Live Call-in: Boosting Facebook Advertising During Unprecedented Times
    Aug 24 2020
    In this episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to pivot your Facebook advertising strategy during unprecedented times. She shares her expertise on targeting an audience that doesn’t have a sense of urgency, driving consumers to videos versus evergreen webinars, and boosting sales in times of crisis. Stay tuned.
    Mostra di più Mostra meno
    30 min
  • S2E6 Live Call-in: How to Target the Right Audience With Facebook Ads

    S2E6 Live Call-in: How to Target the Right Audience With Facebook Ads
    Aug 17 2020
    In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to target different audiences with your Facebook ad campaigns. She gives her advice on the best ways to increase your engagement, how to target within the Special Ad Category, and when you should bundle multiple audiences in one ad set. Stay tuned.
    Mostra di più Mostra meno
    23 min
  • S2E5 Live Call-in: Best Strategies for Facebook Targeting

    S2E5 Live Call-in: Best Strategies for Facebook Targeting
    Aug 10 2020
    In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers her listeners’ questions about Facebook targeting best practices. She shares her expert tips and tricks for targeting small business owners, driving leads to landing pages, and writing ad copy that Facebook won’t reject. Stay tuned.
    Mostra di più Mostra meno
    19 min
  • S2E4 Live Call-in: Increasing Facebook Ad Conversion Rates and Maximizing Ad Spend

    S2E4 Live Call-in: Increasing Facebook Ad Conversion Rates and Maximizing Ad Spend
    Aug 3 2020
    In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to increase Facebook ad conversion rates and maximize ad spend. Tune in as she gives her advice on how to target the right audience, where to set your budget, and how to use quizzes to drive traffic.
    Mostra di più Mostra meno
    21 min
  • S2E3 Live Call-in: The Best Strategies for Building Facebook Groups

    S2E3 Live Call-in: The Best Strategies for Building Facebook Groups
    Jul 20 2020
    In this week's episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers her listeners’ questions about the best strategies for building Facebook groups and creating high-converting ads. She gives her tried and true solutions for warming up cold leads, narrowing down target audiences, and finding the perfect size for your Facebook ad campaign. Stay tuned.
    Mostra di più Mostra meno
    33 min