Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations copertina

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Di: Fexingo
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A proposito di questo titolo
 Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with. #PerformanceMarketing #PaidAds #ROAS #DirectResponse #FacebookAds #GoogleAds #ConversionRate #MediaBuying #AdAttribution #LTV #CAC #MarketingROI #DigitalAdvertising #Programmatic #MarketingAnalytics #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • The Real Cost of Your Free Trials

    The Real Cost of Your Free Trials
    Nov 12 2026
    We are looking at the hidden economics of freemium models and why customer acquisition costs often skyrocket once the free trial ends. Using a specific case study of a popular productivity software company, we break down the unit economics of converting free users into paid subscribers. The conversation focuses on retention rates, churn risks, and how to structure pricing pages that actually drive revenue without alienating your user base. This is not about vanity metrics but about sustainable growth in a competitive market. #PerformanceMarketing #FreemiumModel #CustomerAcquisitionCost #SubscriptionEconomics #ChurnReduction #DirectResponse #SaaSMarketing #PricingStrategy #ConversionOptimization #UnitEconomics #RetentionMetrics #PaidAds #ROAS #FexingoBusiness #BusinessPodcast #MarketingStrategy #GrowthHacking #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 min
  • Why First Party Data Is The Only Reliable Growth Lever

    Why First Party Data Is The Only Reliable Growth Lever
    Nov 11 2026
    Most direct response marketers are still chasing third-party cookies and lookalike audiences that no longer exist. In this episode, Lucas and Luna break down why shifting budget to first-party data collection is the only sustainable way to lower customer acquisition costs in late 2026. They examine a specific case study of a mid-market subscription brand that doubled its email lifetime value by replacing broad ad targeting with a simple post-purchase onboarding sequence. You will learn how to structure your data capture not as a compliance checkbox, but as a revenue engine, and why owning your audience contact list is now more valuable than any platform algorithm. #FirstPartyData #DirectResponse #CustomerAcquisition #EmailMarketing #LifetimeValue #PerformanceMarketing #CookielessFuture #DataStrategy #ConversionOptimization #SubscriptionModels #RetentionMarketing #MarketingROI #AudienceBuilding #PrivacyCompliance #FexingoBusiness #BusinessPodcast #LucasAndLuna #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    10 min
  • The Hidden Cost of Ad Platform Loyalty

    The Hidden Cost of Ad Platform Loyalty
    Nov 10 2026
    We look at how over-reliance on a single ad ecosystem can silently erode margins, using the example of a mid-market DTC brand that saw its blended CAC spike forty percent after shifting budget to a new platform. Lucas and Luna discuss why diversification isn't just about reach but about protecting your unit economics from algorithmic volatility. #FexingoBusiness #BusinessPodcast #PerformanceMarketing #PaidAds #ROAS #DirectResponse #CustomerAcquisitionCost #BlendedCAC #AdPlatformLoyalty #Diversification #UnitEconomics #AlgorithmicRisk #DigitalMarketing #MarketingStrategy #GrowthHacking #MediaMix #Attribution #ConversionRate Keep every episode free: buymeacoffee.com/fexingo
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    10 min
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