The Hidden Cost of Ad Platform Loyalty copertina

The Hidden Cost of Ad Platform Loyalty

The Hidden Cost of Ad Platform Loyalty

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We look at how over-reliance on a single ad ecosystem can silently erode margins, using the example of a mid-market DTC brand that saw its blended CAC spike forty percent after shifting budget to a new platform. Lucas and Luna discuss why diversification isn't just about reach but about protecting your unit economics from algorithmic volatility. #FexingoBusiness #BusinessPodcast #PerformanceMarketing #PaidAds #ROAS #DirectResponse #CustomerAcquisitionCost #BlendedCAC #AdPlatformLoyalty #Diversification #UnitEconomics #AlgorithmicRisk #DigitalMarketing #MarketingStrategy #GrowthHacking #MediaMix #Attribution #ConversionRate Keep every episode free: buymeacoffee.com/fexingo
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