Where James Li and Dave Donars discuss:

The Power of Habit by Charles Duhigg, Psycho-Cybernetics by Dr. Maxwell Maltz and what the long-term impact of eight weeks of lock-down will have on brands.

Everything is shut down now and will soon reopen. Eight weeks is long enough for people to pick up new habits. Some brands are stronger than ever, but marketing is based on aspiration and fear. Are these forces strong enough to overcome business cycle inertia? James and Dave discuss.

Habit Loops are the neurological patterns that governs any habit, so what happens when folks start to learn to cook at home, sew their own masks and realize no one dies if they miss a few boozy brunch Sundays (i.e. people become more self-sufficient)?

Welp, brands, do you want the good news or the bad news first...?

Listen to find out.

Freehand Media presents Peak Money.
Peak Money is a podcast by--and for--contrarians.
We discuss economics, finance, business, marketing, culture and technology...but never really get to it.

Creators: James Li and Dave Donars

Hosted on Acast. See acast.com/privacy for more information.

Freehand Media presents Peak Money.
Trailer For Upcoming Podcast

Peak Money is a weekly podcast where we discuss economics, finance, marketing, business, technology and culture. And why we believe that we are all at Peak Money--and where we go next. This podcast is for anyone who doesnt want to be a prisoner of this moment, because this moment sucks

We will explore and ideate on topics like how coronavirus is will permanently change migration patterns, the rise of olympic esports, soverign debt, UBI, and retail's 15 year deathspiral

Creators: James Li and Dave Donars

Produced by Freehand Media

Hosted on Acast. See acast.com/privacy for more information.