Episodi

  • 013 – 4 Principles of Building Your Marketing Tech Stack
    Mar 12 2024

    Sam and Caleb delve into the four unique principles to consider when building a tech stack for your business. Let's face it. Software helps businesses grow, but which ones should you consider? The trial-and-error approach can be slow and cumbersome. Use these four principles from PR4TRU to help you build a tech stack that adds value, increases productivity, and ultimately increases your profit margins.

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    32 min
  • 012 – Convert Leads into Business
    Feb 14 2024

    Converting leads into business seems easy, right? But there's a lot more to it. Sam and Caleb discuss what it takes to convert interactions with leads into business. They examine what the process might look like and share tips on staying in touch with those people. Let's make sure you're not missing opportunities that could turn into business!

    The guys reference the previous podcast, "009 – 62 Technology Tools Making Your Daily Workflow Easier", in this episode.

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    24 min
  • 011 – AI, new ways to think about it for your marketing.
    Jun 5 2023

    AI is being mentioned all over the place these days. Are you using it for your business? Do you know where to start? Sam and Caleb discuss what AI is and some of the current AI tools such as ChatGPT, DALL-E, and Firefly. They also walk through how to get the most out of AI.

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    16 min
  • 010 – Bryce Miller Talks Baseball Marketing
    Feb 13 2023

    Bryce Miller, a minor league pitcher for the Seattle Mariners Organization, joins Sam and Caleb as they discuss the marketing landscape in the baseball world. From NCAA NIL deals to brand deals across every level of professional baseball, Bryce provides critical insights into how players and teams are marketed. This episode looks to answer what marketers seek in athletes and how deals are presented to players across different levels of the game.

    Follow Bryce's social media channels at...

    • Twitter – @bryce_miller9
    • Instagram – @bryce_miller9
    • TikTok – @bryce_miller9
    • MLB Players Page – Bryce Miller

    UPDATE: On May 1, 2023 the Seattle Mariners called Bryce Miller up to the majors. PR4TRU would like to congratulate Bryce and wish him luck on his career in the majors.

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    25 min
  • 009 – 62 Technology Tools Making Your Daily Workflow Easier
    Jan 10 2023

    Sam & Caleb dive into the technology they use to make their daily basis workflow smoother and easier. They came together to share 62 individual tools (links below).

    Listed in order of mention:

    1. Google Drive
    2. Office 365
    3. Toby
    4. Google Calendar
    5. Outlook Calendar
    6. Apple Calendar
    7. Calendly
    8. Doodle
    9. Zoom
    10. Microsoft Teams
    11. Microsoft OneDrive
    12. GoToMeeting
    13. WebEx
    14. Miro
    15. MailChimp
    16. Emma
    17. Constant Contact
    18. ActiveCampaigns
    19. Salesforce
    20. Facebook
    21. Microsoft Excel
    22. ActOn
    23. Marketo
    24. Hubspot
    25. SugarCRM
    26. ClickUp
    27. Trello
    28. Asana
    29. Monday
    30. Basecamp
    31. Freedcamp
    32. Meltwater
    33. Meltwater
    34. Cision
    35. Adobe Creative Cloud
    36. Photoshop
    37. Illustrator
    38. InDesign
    39. Audition
    40. Premiere
    41. Acrobat
    42. LinkedIn Learning
    43. YouTube
    44. Canva
    45. Drupal
    46. WordPress
    47. Squarespace
    48. Wix
    49. Elementor
    50. Sprout Social
    51. Zoho Social
    52. Meet Alfred
    53. Zapier
    54. IFTTT
    55. Expensify
    56. Quickbooks
    57. Freshbooks
    58. Wave
    59. Paycom
    60. Paylocity
    61. Paychex
    62. ADP
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    49 min
  • 008 – Your Target Audience is in 4 Places
    Sep 30 2022

    Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.

    • P = Paid Media
    • E = Earned Media
    • S = Shared Media
    • O = Owned Media

    Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.

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    32 min
  • 007 – ROI, How much money should we be spending?
    Aug 29 2022

    Caleb and Sam take a critical look at marketing budgets and present data on how much money businesses and organizations should spend on marketing, public relations, and advertising based on revenue. This episode takes some of the mystery out of marketing budgets and gives listeners tips on how they can anticipate a more realistic marketing budget for themselves.

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    39 min
  • 006 – Leadership practices for business with Ken Jacobs
    Jul 6 2022

    Ken Jacobs, a successful business coach joins Sam and Caleb for a candid conversation about leadership in businesses. Learn practices that will help elevate your leadership style in your work and personal life.

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    55 min