Nobody Voted for Bigger Screens
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Nobody Voted for Bigger Screens
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We asked what defines the next era of digital signage. 23 industry insiders voted. Nobody picked bigger screens.
The poll offered four futures: larger displays, stronger content strategy, experience-led system design, or context-aware environments. Content strategy took it at 48 percent — David's pick — while Manny went context-aware. The real question hanging over the results: why does an industry that already knows what it should be doing keep not doing it?
In this episode:
- The chicken-and-egg of big display projects — who do you even call first?
- Intentionality: no clear intent, no KPIs — just expensive aesthetics
- Why most installs run backwards — hardware first, experience bolted on later
- The sensor stack — computer vision, IoT, and POS signals that make a screen actually aware of the room
Big questions: If you had to design a brand-new display experience from scratch, what's your very first move? And where does your org sit today — leading with hardware, or shifting to content and context — and what finally forced the change?
Tell us at pixelsplaceandpurpose@gmail.com, and follow Pixels, Places & Purpose wherever you listen.
Hosted by David Title, Partner at Bravo Media and Manny Almagro, Chief Innovation Officer at Marks, A Propelis Company.