What's holding your business back probably isn't a lack of knowledge. It's that you don't have the time, because you've given it away. In this episode, Sarah makes the case that protecting your time is a prerequisite skill to getting your first client. She walks through the short, direct sentences to use instead of the long replies that you’re trying to people-please with.

In this episode, you’ll learn about:

• The overexplaining habit, why we're so conditioned to do it, and what it's actually costing you

• The pause, decide, respond sequence, along with the question to ask yourself before you say yes to anything

• How to tell when a one time favor has quietly become the expectation everyone has of you

• The respectful script that hands prioritizing back to your boss

• Why your rate is actually a time boundary too, and why you never owe anyone an explanation for it

• The 24-hour rule for emotional emails, and why responding to emotion with emotion never ends well

• How to set client expectations and working hours from day one

If you've been telling yourself you'll start when things calm down, this episode is your reminder that the time won't appear on its own...you have to take it back.

Ready to stop guessing and start building a business people can actually find? Beyond Billable Hours, our on-demand course and community, is now available here.

• Love FREE high quality CEUs? Join our free community by clicking here.

• Want a step-by-step framework to make attracting your first client feel easy? Download it here!

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.

• Follow me on Instagram: @sarahburby and @mindbodybehavior

• Follow me on TikTok: @mindbodybxanalyst

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

If you think a successful business requires someone who can get people to say yes on a call, you're thinking about sales backwards. In this episode, Sarah pushes back on the advice flooding the online business space and explains why sales actually starts the second someone finds your content. She also shares why her consultation calls have zero pressure in them.

In this episode, you’ll learn about:

• Why every interaction someone has with you is a trust building opportunity, not a sales pitch

• Why being clear about who your offer is NOT for brings you better clients

• The real test of whether your marketing is ethical: what you do when someone tells you no

• Why leading with your credentials falls flat, and what people actually want to hear instead

• What Sarah actually does on a discovery call rather than being “salesy”

• Why someone can meet you and not buy until two years later

If marketing has ever felt like something you'd have to become a different person to do, this episode is proof that clarity does the work that pressure never could.

Ready to stop guessing and start building a business people can actually find? Beyond Billable Hours, our on-demand course and community, is now available here.

• Love FREE high quality CEUs? Join our free community by clicking here.

• Want a step-by-step framework to make attracting your first client feel easy? Download it here!

• Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.

• Follow me on Instagram: @sarahburby and @mindbodybehavior

• Follow me on TikTok: @mindbodybxanalyst

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

If you've put in the work and still feel like you're nowhere near where you should be, the problem might be what you're measuring against. In this episode, Sarah walks through the gap versus gain idea and why looking at how far you still have to go will always leave you feeling behind. She also shares the prompts she uses to pull herself out of that spiral.

In this episode, you’ll learn about:

• Why measuring yourself against how far you still have to go leaves you feeling inadequate and ready to quit

• Sarah's honest look back at her own year, including letting go of employees

• The one-line journal prompt she uses when she starts spiraling

• What teaching her 3-year-old to ride a bike shows about focusing on the gain

• Why nobody would ever finish grad school or 2,000 supervision hours by looking at the gap

• Why switching up a habit can change what you notice in your life and your business

If you've been talking to yourself like you're behind, this episode is a reminder that the evidence of how far you've come is already there.

Ready to stop guessing and start building a business people can actually find? Beyond Billable Hours, our on-demand course and community, is now available here.

• Love FREE high quality CEUs? Join our free community by clicking here.

• Want a step-by-step framework to make attracting your first client feel easy? Download it here!

• Thinking of joining our 40 CEU coaching program? Grab your exclusive podcast discount here.

• Follow me on Instagram: @sarahburby and @mindbodybehavior

• Follow me on TikTok: @mindbodybxanalyst

Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.