Come listen to this episode with JP Van Steerteghem is my guest, where we discuss key insights on leadership, organizational growth, and effective sales & marketing strategies.

Don't miss this opportunity to learn from JP's extensive expertise and experience.

JP has over 30 years of experience in the high-tech industry, specializing in leadership, organizational development, and sales & marketing strategies. He is an advisor now dedicated to helping businesses and their teams achieve their goals.

Some of the topics we are planning to discuss include:

⏩ Practical skills and strategies required or lacking in the workforce in 2025.

⏩ The skillsets required to become entrepreneurial leaders.

⏩ How modern companies need to manage the collaboration of old and young generations.

⏩ What each generation brings to the table.

⏩ and more…

Happy to have Mark Harbeke back on our podcast!

This time we shall do a deep dive and delve into the vastness of available data… No more AI!

In this episode, you will learn the basics of how to start using Google Analytics 4 (GA4). This version of Analytics offers a new world of web stats to help you grow your online presence and increase your site’s performance. The topics we will cover are as follows:

1. GA4 - Don’t be afraid to install GA4

2. 7 reasons to give GA4 a chance

3. Installing GA4 - setting to check to make sure you get the full experience

4. New to GA4? - The first report sections you should look after a couple of weeks

5. Benefits of GA4 - Top pages, traffic sources, and conversions - $$$

Whatever we don’t get to, we’ll include in part 2. Will there be a need for part 2? Come and find out with us.

Last week, Paul and I sat down to give his LinkedIn profile a good makeover. It ended up being so good that we only got to pick the right messaging. Now that we have that, we shall sit down again to populate the rest of his profile. Listen to this episode to hear the outcome of our discussions and creative process.

Join me and Paul Kreiter as I redesign his profile in this episode. We will discuss and design his banner with a clear message. This behind-the-scenes look will teach you how to use all elements of your profile to attract the right audience (a.k.a. clients). You will learn how to set your:

➢ Profile picture

➢ Headline

➢ Profile link

➢ About

➢ Services

➢ Keywords

➢ Skills

➢ Content focus

➢…

Come listen to this episode for some unorthodox LinkedIn strategies for growth and engagement. Let's talk about what to do and what not to do.

Are you tired of chasing leads? Want to fill your pipeline with qualified opportunities?

In this episode, I talk about obvious and not-so-obvious strategies to generate a constant flow of high-quality leads.

You'll learn:

➪ How to leverage social media to connect with your ideal customers and build relationships.

➪ Advanced lead generation techniques that will set you apart from the competition

➪ Why you should not buy leads lists

➪ How to avoid being a spammer

And more...

LinkedIn was pushing video content in its feed in 2024. So, me and my son posted a few videos on both platforms and tracked their performance. How do the two compare? Which is better and why? What are the pluses and minuses of each platform. And finally, what does it mean for you and your brand? Listen to this episode, get the results of our experiment, and get real data-driven answers.

LinkedIn in 2024 and Beyond