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Muhami Matters

Muhami Matters

Di: Christopher Adams
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Muhami Matters is the podcast where credibility meets clarity across law, business and professional services.


Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace.


Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice.


You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work.

Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips.


Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place.


For full information on Muhami visit us at www.muhami.ae

Hosted on Acast. See acast.com/privacy for more information.

Christopher Adams Economia Gestione e leadership Leadership Management Marketing Marketing e vendite
Episodi
  • From Expert to Business Owner: How to Grow on Your Own Terms

    From Expert to Business Owner: How to Grow on Your Own Terms
    Oct 12 2026
    Moving from expert to business owner is not simply a change of job title. Lawyers, engineers, consultants and other specialists can be excellent at their craft yet find sales, marketing, leadership and sustainable growth unexpectedly difficult.In this episode of Muhami Matters, Chris Adams is joined by Ros Conkie, founder of The Marketing Machine Works and author of The Marketing Machine. Ros began her career as a mechanical engineer and originally dismissed marketing as "fluff". She now applies an engineering mindset to marketing, helping specialist and technical businesses build practical systems that make it easier for the right customers to understand their value.In a two-way conversation, Chris and Ros compare their experiences of working with expert-led businesses. They consider how to make business development more natural, why communicating from the buyer's perspective matters, how to reduce friction in the buying journey, and why growing bigger is not necessarily the same as building a better business.IN THIS EPISODEThe difficult transition from practitioner to business ownerRelationship-building, networking and feeling comfortable with salesMarketing as an integrated system, not a collection of tacticsMoving from a founder's personal reputation to a business that can stand on its ownWhy profitability, satisfaction and sustainable growth matter more than size aloneExplaining complex expertise clearly and reducing perceived buyer riskRecognising when an outside perspective can reveal blind spotsThe engineering approach behind Ros's book, The Marketing MachineABOUT ROS CONKIERos is a former mechanical engineer, founder of The Marketing Machine Works, fractional marketing director and author. She works with technical, specialist and professional services businesses to make marketing more systematic and commercially effective.Website: https://rosconkie.com/LinkedIn: https://www.linkedin.com/in/rosconkie/YouTube: https://www.youtube.com/@RosConkieABOUT THE HOSTChris Adams is the founder of Muhami and CJA Consulting. With more than 20 years of experience in professional services, he advises founder-led law firms and other professional services businesses on business development, marketing and strategic growth.CJA Consulting: https://www.cjaconsult.com/YouTube: https://www.youtube.com/@cjaconsultABOUT MUHAMI MATTERSHosted by Chris Adams, Muhami Matters brings credibility and clarity to legal and professional services through conversations with trusted specialists and thought leaders, sharing practical insights on business, leadership and growth.ABOUT MUHAMIMuhami is a legal knowledge and lawyer-discovery platform serving the UAE and wider Middle East, helping people and businesses access credible legal information and connect with legal professionals.https://muhami.ae/ABOUT CJA CONSULTINGCJA Consulting provides strategic business development, marketing and growth advisory support to professional services firms, particularly founder-led law firms.https://www.cjaconsult.com/WATCH AND FOLLOWFull video episode: https://youtu.be/0aCdtrFm9l4More Muhami Matters: https://muhami.ae/muhami-matters/Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.
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    1 ora e 9 min
  • From Expert to Business Owner: How to Grow on Your Own Terms | Trailer

    From Expert to Business Owner: How to Grow on Your Own Terms | Trailer
    Oct 9 2026

    Being excellent at your work and building a business around that expertise are two very different things.


    In this trailer for Muhami Matters, Chris Adams speaks with Ros Conkie, founder of The Marketing Machine Works and author of The Marketing Machine: How to Engineer a System That Drives Sales and Growth.


    Ros trained as a mechanical engineer and initially thought marketing was little more than creative "fluff". She soon realised that even exceptional products and services will struggle if prospective customers do not understand their value.


    Hear Ros reflect on an unexpected lesson from sailing across the Atlantic and explain why marketing works best as a connected system that can be tested and improved, rather than a collection of tactics that are simply labelled successes or failures.


    The full episode will be released on Monday, 12 October 2026.


    In the full conversation, Chris and Ros explore:


    • Why experts often find themselves running businesses they never planned to build
    • Why selling can feel uncomfortable for lawyers, engineers and other professionals
    • How relationships and clearer communication support business development
    • Why a buyer's perspective matters more than internal marketing jargon
    • Why bigger is not necessarily better for a founder-led business
    • How to develop a logical, sustainable approach to marketing and growth


    About Ros Conkie

    Ros Conkie is a former mechanical engineer, founder of The Marketing Machine Works, fractional marketing director and author of The Marketing Machine. She works with technical and specialist businesses to make marketing more systematic and effective.


    Website: https://rosconkie.com/

    LinkedIn: https://www.linkedin.com/in/rosconkie/

    YouTube: https://www.youtube.com/@RosConkie


    About the host

    Chris Adams is the founder of Muhami and CJA Consulting. Drawing on extensive experience in the legal and professional services sectors, he advises firms and business owners on business development, marketing strategy and sustainable growth.


    About Muhami Matters

    Muhami Matters brings credibility and clarity to legal and professional services through conversations with trusted specialists, business leaders and experienced advisers.


    Explore Muhami Matters and Muhami: https://muhami.ae/muhami-matters/

    CJA Consulting: https://www.cjaconsult.com/

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
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    1 min
  • The Outsider Advantage: Solving the Problems Leaders Can’t See

    The Outsider Advantage: Solving the Problems Leaders Can’t See
    Sep 28 2026

    What if the problem a business is trying to solve is only a symptom of something deeper?


    In Episode 68 of Muhami Matters, Chris Adams speaks with Adrian Rhodes, founder of AR Consulting, about why leaders can become too close to their organisations to see what is really happening, and how an outsider perspective can uncover assumptions, overlooked stakeholders and unintended consequences.


    Drawing on a career spanning advertising, qualitative research, management psychology and consultancy, Adrian explains how he approaches problems by challenging the client's original definition of them. The conversation ranges from policing and healthcare to retail, professional services and organisational decision-making, with practical examples of what can happen when the wrong question is being asked.


    Chris and Adrian also explore the tension between analysis and implementation. They discuss groupthink, different approaches to work through the GC Index, the value of stakeholder mapping, and why a solution that meets 90% of the requirement can sometimes be more useful than a perfect answer that never gets implemented.


    In this episode:

    • Why a stated business problem may only be a symptom

    • What outsiders can see that insiders sometimes miss

    • How stakeholder blindness affects decisions

    • The role of qualitative research in understanding organisations

    • Groupthink and the suppression of challenge

    • The GC Index and management psychology

    • Strategy versus implementation

    • Why "good enough" can sometimes be the right answer

    • Managing AI with the same judgement used to manage people


    About Adrian Rhodes

    Adrian Rhodes is the founder of AR Consulting. His work combines management consultancy, qualitative research and management psychology to help organisations understand problems, stakeholders and decision-making more clearly.

    Website: https://www.arconsulting1.com

    LinkedIn: https://www.linkedin.com/in/adrian-rhodes-b101b64/


    About the host

    Chris Adams is the founder of Muhami and CJA Consulting. Through CJA Consulting, he works with professional services organisations on business development and marketing strategy.


    About Muhami Matters

    Muhami Matters brings credibility and clarity to legal and professional services, connecting listeners with trusted experts, respected industry specialists and practical insights.


    Muhami Matters: https://muhami.ae/muhami-matters/

    Muhami: https://muhami.ae/

    CJA Consulting: https://www.cjaconsult.com/

    Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

    Visit www.cjaconsult.com for marketing & business development services catering to professionals

    Hosted on Acast. See acast.com/privacy for more information.
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    1 ora e 11 min
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