Being excellent at your work and building a business around that expertise are two very different things.

In this trailer for Muhami Matters, Chris Adams speaks with Ros Conkie, founder of The Marketing Machine Works and author of The Marketing Machine: How to Engineer a System That Drives Sales and Growth.

Ros trained as a mechanical engineer and initially thought marketing was little more than creative "fluff". She soon realised that even exceptional products and services will struggle if prospective customers do not understand their value.

Hear Ros reflect on an unexpected lesson from sailing across the Atlantic and explain why marketing works best as a connected system that can be tested and improved, rather than a collection of tactics that are simply labelled successes or failures.

The full episode will be released on Monday, 12 October 2026.

In the full conversation, Chris and Ros explore:

• Why experts often find themselves running businesses they never planned to build
• Why selling can feel uncomfortable for lawyers, engineers and other professionals
• How relationships and clearer communication support business development
• Why a buyer's perspective matters more than internal marketing jargon
• Why bigger is not necessarily better for a founder-led business
• How to develop a logical, sustainable approach to marketing and growth

About Ros Conkie

Ros Conkie is a former mechanical engineer, founder of The Marketing Machine Works, fractional marketing director and author of The Marketing Machine. She works with technical and specialist businesses to make marketing more systematic and effective.

Website: https://rosconkie.com/

LinkedIn: https://www.linkedin.com/in/rosconkie/

YouTube: https://www.youtube.com/@RosConkie

About the host

Chris Adams is the founder of Muhami and CJA Consulting. Drawing on extensive experience in the legal and professional services sectors, he advises firms and business owners on business development, marketing strategy and sustainable growth.

About Muhami Matters

Muhami Matters brings credibility and clarity to legal and professional services through conversations with trusted specialists, business leaders and experienced advisers.

Explore Muhami Matters and Muhami: https://muhami.ae/muhami-matters/

CJA Consulting: https://www.cjaconsult.com/

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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