Alana Ficalora and Steph Belsky are back with a special episode, a recap of their whirlwind 36 hours at Advertising Week New York recap. We share the standout conversations, activations, and big ideas from the power of inclusive marketing as a driver of business growth to maternal mental health, from the LA28 Olympics to the rise of creator culture, we unpack the moments that inspired us and the opportunities brands can’t afford to miss. Tune in for candid takeaways, fresh perspectives, and a reminder that meaningful impact happens when brands move beyond performative messaging and take real action that aligns with their values.RESOURCES + LINKSBooks: “Counting on Yourself: A Woman’s Way to Wholistic Wealth” by Jackie Henrion“PowerShift - From Balancing it All to the Strategic Pursuit of What Matters Most” by Gia Lacqua"The Success Lie: Reframing your Reality to Thrive Personally and Professionally" by Chantell Preston. LA 28: The Games of a Generation Panelists: Alex Marchan, LA 28 CMO; Venus Williams, Tennis champion, entrepreneur, author & cultural icon; Carson Daly, Co-Host, NBC’s TODAY and Host/Producer, The Voice.Torched Newsletter: https://www.torched.la/who-is-la28-paying/The Ones Who Didn’t FlinchPanelists: Charlotte Williams, Co-Founder The Thought Partnership; Lola Bakare, Inclusive Marketing Strategist & Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy & founder of be/co consultancy; Kelly Walton, CMO - Snipes; Asha Shivaji, CEO & Co-Founder of SeeMe Index; Drew Train, CEO & Cofounder - Oberland; Chris Mele, Founder & Managing Partner - Siberia. Soul & Science: Interview with Rob MayhewSoul & Science PodcastRob Mayhew: LinkedIn, InstagramFQ: Maternal Mental Health Panel - From Silence to Support: Reimagining Maternal Mental HealthPanelists: Heidi Arthur, Chief Campaign & Program Officer, The Ad Council; Bianca Guimaraes, Founding Partner & Executive Creative Director, Mischief; Adrienne Griffen, Executive Director, Maternal Mental Health Leadership Alliance; Maria Youngblood, Media Planning Director, WPP MediaThe Secret to Motherhood PSA - long formLove Your Mind - Resources for Moms: https://loveyourmind.com/MomsAdCouncil Press Release: https://www.adcouncil.org/news-insights/press-releases/ad-council-launches-new-maternal-mental-health-campaign-as-3-in-4-conditions-go-untreated FQ: Cultural Gravity: Why Some Ideas Pull People InPanelists: Luz Corona, Exec Dir of Content, The Clios; Laura Cosgrove, SVP Retail Partnerships, Rokt; Laurie Lam, Chief Brand Officer, elf Cosmetics; Haley Paas, SVP of Media, Marketing Effectiveness & Agency Management, Verizon. FQ: Betting on Yourself: Own Your Next MovePanelists: Lala Milan, Entertainer, Viral Creator, Social Media Educator, The Rouge Maison; Elyse Myers, Comedian, Writer, Creator, Underscore Talent ManagementWe'd love to hear from you:Who would you like to see us interview?What campaign would you like us to audit?Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
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