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Missed Opportunities for Good

Missed Opportunities for Good

Di: Alana Ficalora + Steph Belsky
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Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.Alana Ficalora + Steph Belsky Economia Marketing Marketing e vendite
Episodi
  • Advertising Week New York 2026 Recap

    Advertising Week New York 2026 Recap
    Oct 15 2026
    Alana Ficalora and Steph Belsky are back with a special episode, a recap of their whirlwind 36 hours at Advertising Week New York recap. We share the standout conversations, activations, and big ideas from the power of inclusive marketing as a driver of business growth to maternal mental health, from the LA28 Olympics to the rise of creator culture, we unpack the moments that inspired us and the opportunities brands can’t afford to miss. Tune in for candid takeaways, fresh perspectives, and a reminder that meaningful impact happens when brands move beyond performative messaging and take real action that aligns with their values.RESOURCES + LINKSBooks: “Counting on Yourself: A Woman’s Way to Wholistic Wealth” by Jackie Henrion“PowerShift - From Balancing it All to the Strategic Pursuit of What Matters Most” by Gia Lacqua"The Success Lie: Reframing your Reality to Thrive Personally and Professionally" by Chantell Preston. LA 28: The Games of a Generation Panelists: Alex Marchan, LA 28 CMO; Venus Williams, Tennis champion, entrepreneur, author & cultural icon; Carson Daly, Co-Host, NBC’s TODAY and Host/Producer, The Voice.Torched Newsletter: https://www.torched.la/who-is-la28-paying/The Ones Who Didn’t FlinchPanelists: Charlotte Williams, Co-Founder The Thought Partnership; Lola Bakare, Inclusive Marketing Strategist & Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy & founder of be/co consultancy; Kelly Walton, CMO - Snipes; Asha Shivaji, CEO & Co-Founder of SeeMe Index; Drew Train, CEO & Cofounder - Oberland; Chris Mele, Founder & Managing Partner - Siberia. Soul & Science: Interview with Rob MayhewSoul & Science PodcastRob Mayhew: LinkedIn, InstagramFQ: Maternal Mental Health Panel - From Silence to Support: Reimagining Maternal Mental HealthPanelists: Heidi Arthur, Chief Campaign & Program Officer, The Ad Council; Bianca Guimaraes, Founding Partner & Executive Creative Director, Mischief; Adrienne Griffen, Executive Director, Maternal Mental Health Leadership Alliance; Maria Youngblood, Media Planning Director, WPP MediaThe Secret to Motherhood PSA - long formLove Your Mind - Resources for Moms: https://loveyourmind.com/MomsAdCouncil Press Release: https://www.adcouncil.org/news-insights/press-releases/ad-council-launches-new-maternal-mental-health-campaign-as-3-in-4-conditions-go-untreated FQ: Cultural Gravity: Why Some Ideas Pull People InPanelists: Luz Corona, Exec Dir of Content, The Clios; Laura Cosgrove, SVP Retail Partnerships, Rokt; Laurie Lam, Chief Brand Officer, elf Cosmetics; Haley Paas, SVP of Media, Marketing Effectiveness & Agency Management, Verizon. FQ: Betting on Yourself: Own Your Next MovePanelists: Lala Milan, Entertainer, Viral Creator, Social Media Educator, The Rouge Maison; Elyse Myers, Comedian, Writer, Creator, Underscore Talent ManagementWe'd love to hear from you:Who would you like to see us interview?What campaign would you like us to audit?Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
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    32 min
  • Creative Conversations with Lola Bakare

    Creative Conversations with Lola Bakare
    Sep 10 2026

    Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing & what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: Black Week → Blank week and Liquid Death x Garage Beer’s “We Want Your Pee” to evaluate live using our criteria.


    Follow Lola on LinkedIn, and get your copy of Responsible Marketing today!


    RESOURCES + LINKS:

    • Black Week → Blank week
    • Liquid Death x Garage Beer “We Want Your Pee”
    • Black Week Founders:   Adan Romero, Monique Nelson, Joe Anthony,  Andre Gray, Dabo Ché, Gabrielle Shirdan,   Walter T. Geer III
    • Gatorade “Milkman”
    • Missed Opportunities for Good Skittles episode
    • NAACP Stop Dirty Data Centers


    We'd love to hear from you:

    • Who would you like to see us interview?
    • What campaign would you like us to audit?


    Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.
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    1 ora e 25 min
  • Creative Conversations with Josie Davis

    Creative Conversations with Josie Davis
    Aug 13 2026

    Today we’re joined by Josie Davis, Founder of Curmudgeon Group, a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard science into clear narratives, strategic platforms, and dynamic creative work that resonates across audiences and scales impact. Join us to learn how family trips to the wilderness shaped her connection to conservation, why she believes in the importance of the creative struggle & why Josie believes the fastest way to influence climate progress is through culture. Josie brought us Dole’s “Malnutrition Labels” campaigns to evaluate live using our criteria.

    Follow Josie on LinkedIn, and visit her personal site https://www.josieelizabethdavis.com/ and https://curmudgeongroup.co/ to learn more.

    RESOURCES + LINKS:

    • Dole Malnutrition Facts website
    • Dole “Malnutrition Labels: Food Waste” campaign + case study
    • Dole “Malnutrition Labels: Nutritional Ink” campaign + case study
    • Enkoat: https://www.enkoat.com/


    We'd love to hear from you:

    • Who would you like to see us interview?

    • What campaign would you like us to audit?


    Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.
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    1 ora e 12 min
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