For Dr. Kelly Killeen, social media isn't a side project, it's one of the biggest referral engines in her private practice. In this episode, Mimi Banks and Dr. Dustin Portela talk with the Beverly Hills plastic surgeon about how she built a following that converts into patients. Dr. Killeen explains why she ignores likes and followers entirely in favor of quality comments and consult requests, how staying unapologetically herself online means patients already trust her before their first appointment, and why matching your in-person reputation to your online presence matters more than any growth hack. For any private practice owner wondering whether content actually moves the needle on new patients, this conversation makes the case with real numbers behind it.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Kelly Killeen: Instagram: @klkilleen | TikTok: @kellykilleenmd

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CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
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Putting yourself online means opening yourself up to criticism, but not every comment deserves your attention. Dr. Dustin Portela breaks down how physicians can navigate negative comments, know when to engage versus block, and set boundaries that protect their patients, personal lives, and time. Plus, he shares why finding your own voice and letting go of perfectionism is key to building a sustainable presence on social media.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
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Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Five dermatologists, each with millions of followers and one episode that gets them all answering the same two questions every med creator who starts on social asks themselves: where do content ideas come from, and how can I avoid risking my license? What you'll hear from Dr. Shereene Idriss, Dr. Whitney Bowe, Dr. Neera Nathan, Dr. Heather Rogers, and Dr. Tia Paul might change how you think about your own content.

Your next five posts start here.
The Content Rotation is a free 5-day challenge that takes you from idea to published with one prompt + one guardrail at a time.
Join free at MedCreator101.com.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

You didn't build a practice by guessing, and your content strategy shouldn't run on guesswork either. In this Med Creator Minute, Dr. Dustin Portela reveals why consistent posting alone doesn't guarantee growth and what you should look out for: a strong hook in the first three seconds, a retention graph most people never check, and metrics like shares and saves that matter more than follower count. If you're an injector, dermatologist, plastic surgeon, or practice owner trying to figure out whether your numbers actually mean anything, this episode breaks down exactly which metrics predict real growth.

Ready to stop drafting and start publishing?
Join The Content Rotation, a free 5-day challenge that gives you the prompts + guardrails to publish one post every day.
Sign up free at MedCreator101.com.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Tomassian: Instagram: @dr.tomassian | TikTok: @dr.tomassian | YouTube: @dr.tomassian

Develop your skills: Enroll in medcreator101.com

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

If you’ve ever felt stuck on what to post, this episode is for you. Dr. Dustin Portela and Mimi Banks share how to develop engaging content from choosing the right format and persona to finding inspiration in what’s already around you. From patient questions and audience insights to trends and AI, this episode explores how to turn everyday moments into ideas that actually resonate.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

There's a reason so many healthcare professionals hesitate before hitting record: years of being told social media and professionalism don't mix. In this Med Creator Minute, Dr. Portela explores why so many HCPs hesitate to show up online, and shares what actually builds confidence: reps, perspective, and permission to just be yourself. Listen to the end for the mindset shift that makes talking to a camera feel a lot less like talking to the internet.

Want to create your next post in 10 minutes? The 10-Minute Content Workflow gives busy HCPs a simple, repeatable process to go from idea to published post.

Get the free workflow at MedCreator101.com

Enroll in medcreator101.com

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Care Clark had just landed her dream aesthetic nursing job when COVID hit and sent her life sideways. So she started posting: scared, imperfect, and with no idea it would go anywhere. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Care to unpack her path from a nervous first TikTok filmed inside a Walmart to a 16-million-view breakout moment, and everything she's built since: a content calendar, a virtual assistant, a manager, and a brand built on turning her own skin struggles into a message that resonates with women everywhere. If you've ever felt like you need to be ready before you start, Care's story is proof that ready is never really the requirement.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Care Clark: Instagram: @careclarkbsn | TikTok: @careclarkbsn

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR