Getting someone to join your membership on Black Friday is only the beginning: what happens next needs to give them a reason to stay. Murtaza Bambot, founder and CEO of Heartbeat, shares how to connect your offer with the first week inside your community, drawing on examples of paid waitlists, group onboarding and annual membership promotions.

You’ll learn what to plan before the sale, how to communicate the value beyond your content library, and where email can help members take their next step. A practical conversation for course creators, coaches and consultants selling memberships this Black Friday.

This episode is sponsored by Heartbeat, a platform for building a community people will pay for.

Master the Inbox listeners get 20% off their first 3 months of Heartbeat with code MASTERTHEINBOX, on top of the 14-day free trial (Affiliate disclosure: I receive a commission when you use my code).

About Murtaza

Murtaza Bambot is the founder and CEO of Heartbeat, a platform for paid communities and memberships. Before building Heartbeat, he helped run the community at Georgia Tech’s startup accelerator. His experience connecting tools and supporting founders shaped the platform he went on to build with his co-founder. In this conversation, he shares lessons from building Heartbeat and working with community owners.

Heartbeat | Murtaza on LinkedIn

Listener offer and resources
Try Heartbeat with the code mastertheinbox for 20% off your first three months, on top of the 14-day free trial (Affiliate disclosure: I receive a commission when you use my code).

Timestamps

00:00 Selling memberships during Black Friday

01:00 Plan the first day, three days and seven days

04:00 How Murtaza came to build Heartbeat

11:00 Give members a path beyond the content library

15:00 The $1 paid waitlist for a January challenge

18:00 Onboarding and automations for more members

29:00 Relevant offers inside your community

34:00 Re-engagement and Black Friday offer design

39:00 Write emails from your community’s real conversations

44:00 Are you ready to build a paid membership?

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Join the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.mastertheinbox.com
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get help with your copywriting by scheduling a free discovery call: ...

Your Black Friday offer is live, but what should you email next besides another reminder about the discount? Monica Badiu walks through eight types of Black Friday emails, from announcements and value-building messages to objection handling, social proof, FAQs, bonuses, urgency, and last calls.

What You’ll Learn in This Episode

• A short announcement can work when your audience already understands the offer and has been prepared for the sale.
• A value email should explain the outcome and relevance of a purchase alongside the savings.
• Objection-handling emails can address time, experience, technology, or price without assuming a discount resolves every concern.
• Social proof becomes more useful when the student’s starting point and experience relate to the reader’s hesitation.
• Urgency should explain what actually changes when the deadline passes.
• FAQ and bonus emails can answer practical questions and make implementation support easier to understand.
• A last-call email can be direct when earlier messages have already explained the offer.
• You can combine email purposes or use fewer than eight messages, depending on the buying decision.

Resources Mentioned

• Black Friday Emails That Don’t Suck — Monica’s course with walkthroughs, examples, and templates. https://www.monicabadiu.com/course-black-friday-emails-that-dont-suck/
• Master The Inbox Black Friday season — the wider collection on campaign preparation and strategy. https://www.monicabadiu.com/black-friday-podcast/
• Copyhackers — discussed as an example of explaining purchase value in context.
• Mindvalley — mentioned as an example of a more developed announcement email.
• Master The Inbox on LinkedIn https://www.linkedin.com/company/108863531
• Master The Inbox on Instagram https://www.instagram.com/mastertheinbox_

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Join the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.mastertheinbox.com
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get help with your copywriting by scheduling a free discovery call: ...