Your Black Friday offer is live, but what should you email next besides another reminder about the discount? Monica Badiu walks through eight types of Black Friday emails, from announcements and value-building messages to objection handling, social proof, FAQs, bonuses, urgency, and last calls.

What You’ll Learn in This Episode

• A short announcement can work when your audience already understands the offer and has been prepared for the sale.
• A value email should explain the outcome and relevance of a purchase alongside the savings.
• Objection-handling emails can address time, experience, technology, or price without assuming a discount resolves every concern.
• Social proof becomes more useful when the student’s starting point and experience relate to the reader’s hesitation.
• Urgency should explain what actually changes when the deadline passes.
• FAQ and bonus emails can answer practical questions and make implementation support easier to understand.
• A last-call email can be direct when earlier messages have already explained the offer.
• You can combine email purposes or use fewer than eight messages, depending on the buying decision.

Resources Mentioned

• Black Friday Emails That Don’t Suck — Monica’s course with walkthroughs, examples, and templates. https://www.monicabadiu.com/course-black-friday-emails-that-dont-suck/
• Master The Inbox Black Friday season — the wider collection on campaign preparation and strategy. https://www.monicabadiu.com/black-friday-podcast/
• Copyhackers — discussed as an example of explaining purchase value in context.
• Mindvalley — mentioned as an example of a more developed announcement email.
• Master The Inbox on LinkedIn https://www.linkedin.com/company/108863531
• Master The Inbox on Instagram https://www.instagram.com/mastertheinbox_

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Join the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.mastertheinbox.com
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get help with your copywriting by scheduling a free discovery call: ...