Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies copertina

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Di: Jessica Howard: eCommerce Marketing Coach
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A proposito di questo titolo

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


© 2026 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • 46. Metrics to Track for a Successful Online Store

    46. Metrics to Track for a Successful Online Store
    Mar 12 2026

    If you have an online store and you want to be even more successful, then this podcast episode is for you. Jessica is diving deep into what metrics are necessary to track as an ecommerce business owner who wants more customers, more website visitors and more revenue.

    These metrics are very easy to track, only take a few minutes each week and will seriously help shape your business.

    Give it a listen if you're ready to level up your eCommerce business.


    Resources:

    • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
    • Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    • More Marketing for eCommerce Mompreneurs episodes


    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com
    Mostra di più Mostra meno
    22 min
  • 45. Online Shopper Behaviors in 2026

    45. Online Shopper Behaviors in 2026
    Jan 22 2026

    On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior is already looking much different now than it did even a few months ago and if you're on online store owner, you need to be paying attention.

    Jessica shares how consumer behavior is different and how to use that information in your marketing.

    If you've ever asked yourself:

    • How can I reach a bigger audience?
    • Why aren't people buying as much as they used to?
    • What's working with eCommerce marketing this year?
    • How can I make more sales for my online store?

    then this episode is for you. Happy listening!

    Resources:

    • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
    • Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    • More Marketing for eCommerce Mompreneurs episodes


    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com
    Mostra di più Mostra meno
    25 min
  • 44. eCommerce Marketing Predictions in 2026

    44. eCommerce Marketing Predictions in 2026
    Jan 9 2026

    Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs.

    On this first episode of the season, Jessica is sharing her predictions for eCommerce marketing for 2026. If you're looking for your 2026 eCommerce marketing blueprint, this is the episode for you.

    In this episode you'll learn:

    • Where to focus your marketing efforts for your Shopify store in 2026
    • Why email marketing is going to be a driver for your online store
    • How to manage your marketing efforts
    • When to ask for help
    • Other tangible marketing tips for the new year

    Resources:

    • Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
    • Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    • More Marketing for eCommerce Mompreneurs episodes

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com
    Mostra di più Mostra meno
    24 min
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