Ian Faison, Founder of Caspian Studios, shares his serialized content framework.

🎉 About Ian Faison

Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.

🔖 Video Chapters
00:00 Ian Faison's serialized content framework
03:55 Create serialized content, build audiences, take cues.
09:39 Podcasting is intimate; technology aids its success.
11:01 Tailor content for audience, go the extra mile.
15:30 People crave mystery, humor, and connection in stories.
20:01 Pitched story, secured A-list talent, perfect synergy.
21:07 Highlighting mistreatment of employees in company storytelling.
27:15 Creativity and clarity are essential for marketing.
28:23 AI can help with serialized content framework.
33:17 Developers' show created from authentic nostalgia.
36:48 Farming is their passion and means everything.
39:06 West Point connections opened doors for success.
42:42 Support, help, connect with others for success.
45:39 Check out castbeanstudios.com for exciting murderverse shows.
47:07 Subscribe to Marketing Powerups for actionable insights.

✨ Useful links

• 👨🏽‍💻 Caspian Studios website
• 🔗 Ian Faison on LinkedIn
• Murder in HR Podcast Show
• The Hacker Chronicles Show

Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.

🎉 About Alli Blum

Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework.

✨ Useful links

• Alli Blum's website — https://alliblum.com/
• Alli's Linkedin — https://www.linkedin.com/in/alliblum/
• Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/
• How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in

Vassilena Valchanov shares her brand messaging framework template.

🎉 About Vassilena Valchanov

Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.

🕰️ Timestamps and transcript

• 00:00 Brand and product messaging bridges positioning and copywriting.
• 04:37 Focus on content first, then refining language.
• 08:53 Understanding customer needs essential for successful product.
• 12:56 Client vision integrated with customer feedback strategy.
• 14:48 Trend in conversational marketing and customer confusion.
• 17:36 Evaluate alternatives to direct competitors, consider existing options.
• 22:35 Messaging emphasizes pricing structure, value for customers.
• 26:12 Building a network crucial for personal growth.
• 27:29 Link learning to action; community key.
• 30:49 Subscribe to Marketing Powerups for actionable takeaways.

✨ Useful links

• Vassilena's website: https://valchanova.me/
• Her newsletter: https://valchanova.me/newsletter/
• The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/
• Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/