Vassilena Valchanov shares her brand messaging framework template.

🎉 About Vassilena Valchanov

Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.

🕰️ Timestamps and transcript

• 00:00 Brand and product messaging bridges positioning and copywriting.
• 04:37 Focus on content first, then refining language.
• 08:53 Understanding customer needs essential for successful product.
• 12:56 Client vision integrated with customer feedback strategy.
• 14:48 Trend in conversational marketing and customer confusion.
• 17:36 Evaluate alternatives to direct competitors, consider existing options.
• 22:35 Messaging emphasizes pricing structure, value for customers.
• 26:12 Building a network crucial for personal growth.
• 27:29 Link learning to action; community key.
• 30:49 Subscribe to Marketing Powerups for actionable takeaways.

✨ Useful links

• Vassilena's website: https://valchanova.me/
• Her newsletter: https://valchanova.me/newsletter/
• The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/
• Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/