In this Marketing Over Coffee:
Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more!

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Zero Journalism on Anthropic Claude Mythos

What are looping LLMs?

7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Data Studio Returns!

Gemma 4 - taking the local model for an uncensored test drive

Subscribe to the Trust Insights Prompt Playbook Weekly!

Includes prompt to skill plug-in

90% want brand texts once a week or less

Chris is totally against brand texts

14:42 - 16:17 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

Traction Vids

Mad Max Fury Road

Cancelling YouTube Premium by creating a downloader and manager with Claude Code

Managing streaming services with Subscription Pulsing

GEO Webinar Recording

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In this Marketing Over Coffee:
Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more!

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Past interviews with Greg in 2015, and again in 2018!

So what happened at CloudKettle over the past 8 years??

Acquisition always part of the plan

Doing right with a 30% ESOP

Inbound inquiries get heavy at year 8

7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

How has the landscape changed over the past 5 years

The changes in Marketing Automation

Expansion of Analytics

Going beyond the Bay Area

Moving from Seat Based to Consumption Based pricing

19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC

What's driving the transition to consumption?

Early adopters in AI with Gemini and Agentforce

Using the Maya Personality Document to get all AI tools into alignment

Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers

Rouvy Ad Spend

To learn more visit Ateko or check out Greg on LinkedIn

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In this Marketing Over Coffee:
Learn about the end of Sora, GEO, the CLI for AI and more!

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John misses the New Fronts

OpenAI shutters Sora

Anthropic renting time from Google as their hardware advantage continues to shine

Advantage of AI via CLI

9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Using AI to take advantage of APIs, published or not - use the Network Tab in the Developer Tools

GEO Free Webinar Link - April 10!

Most GEO reporting tools are lying

AI View Pro

How Google Crawls

Upcoming discussion with Katie on Claude Cowork for site management

19:29 - 21:03 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Reddit is a big deal, more to come

Copilot no longer injecting ads into GitHub pulls

iPhone Air

Klipsch The Fives

John still loving Zwift, Chris looking at electric cargo tricycle

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In this Marketing Over Coffee:
Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.

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An amazing path from East Asian Studies to Marketing Broadway to Jim Henson

Internet Bubble Superstart Pets.com and then to Peanuts

Michael Ian Black was the Pets.com mascot!

7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Arriving during a brand transition

All the faces of the brand: print, video, fashion

4M+ Followers @snoopygrams

The brand's historical connection to fashion

Take Care With Peanuts

16:38 - 18:05 Rella for social media monitoring

Over 22M followers over all social - why it resonates

Snoopy and NASA

Traveling for business and pleasure - hitting all 7 continents in 365 days

Japan and the power of accurate translation

Learn more on the podcast: You Don't Know Peanuts

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Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about ClaudeCode updating hardware, Apple's M5 Max, SaaS Moats, and more!

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Dealing with wonky hardware updates

Using Claude Code to update software to support devices

OpenAI releases GPT 5.4

Models are now writing their own software

The Macbook Neo - new entry level

and the M5 Max for AI

Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

iPhone 17e and Air, and can we get a fat battery?

Running Linux on 10 year old Macs

Will open source show up when the bubble pops?

The SaaS moats of data, and support

Stages of AI adoption

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Microsoft CoPilot CoWork

SXSW

Tom Webster stats on podcasts about to overtake radio

SAG AFTRA doing more with podcasting

Audible streaming option at $8.99 a month

Software Defined Radio

Dungeon Crawler Carl

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In this Marketing Over Coffee:
Frank Kabatas tells the story of New York City's East Village Pizza!

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Coming to America and Discovering Pizza

Learning English first, and then over to the West Side

Doing time at Domino's

Creating his own recipe

9:48 - 12:08 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Talking his brother into becoming an owner/operator

17:28 – 18:52 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

Where did Cheesy Garlic Knots and Double Stacked Pizza come from?

On Instagram... 1.7 million followers later

The Walk in Cooler is the Brain of the Store

Dubai on the horizon!

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Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more!

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Blizzard Time!

Claude Code Remote Control brings iOS integration

Latest update to the Unofficial LinkedIn Algorithm Guide is here!

9:10 – 10:40 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

Google Manage Subscriptions

AXE brilliantly dialing it back

Free Trust Insights tool to check your web page's GEO: Try AI View

Zoe Hitzig says OpenAI is Facebook all over again

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AI says Safety Third!

Claude Accounting Plugins shake the SaaS market

Bitcoin to zero?

John is now running on Zwift

WiiM to make any speaker smart, even with HDMI support

The A Team, Bombshell

Rio Doorbells gaining ground after Superb Owl ad fail

Chris using 222 nm UV bulbs to clear the air

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In this Marketing Over Coffee:
Learn about the latest updates, Zwift, the future of movies, and more!

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Happy Lunar New Year!

The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights

ByteDance Seedance 2.0 Video now too real

The future of Movies

Chris writes a trashy romance novel

9:22 - 11:04 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

What about job destruction?

Free Trust Insights tool to check your web page's GEO: Try AI View

John is now on Zwift!

Dave Letterman - My next guest - Mr. Beast

The Cold Start Problem

NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today!

Victrola Tempo - They have Auracast

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Sign up for the text line: 1-617-812-5494

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Our theme song is Mellow G by Fonkmasters