Episodi

  • Now with More Synthetic Performers and Less Fable!
    Jun 19 2026

    In this Marketing Over Coffee:
    Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!!

    Direct Link to File

    Fable gets pulled? Claude to Haiku to Sonnet to Opus

    Is Fable that much better by eating a lot more tokens?

    New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act

    9:22 - 10:55 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Report: Get The Marketer's Confidence Paradox

    Using AI to replicate SaaS tools, Web MCP, llm.txt

    Salesforce Connections - Everything is Agentic and going to uses as features

    Slack as the front and for Salesforce with Slackbot doing the work

    Local hardware is the future of AI efficiency - new AMD workstation for $1,500?

    Get Rella for social media management, free 14 day trial and get 10% off with code MOC

    Hardware getting faster AND models getting more efficient

    Good Luck, Have Fun, Don't Die

    Huel on the road

    DJI Osmo 8, DJI Mic Mini

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    26 min
  • UChicago Medicine CMO Andrew Chang at Salesforce Connections!
    Jun 11 2026

    UChicago Medicine CMO Andrew Chang at Salesforce Connections!

    In this Marketing Over Coffee:
    Changing how healthcare is delivered, going all int on Data 360, AI, and more!!

    Direct Link to File

    Starting out on the medical path toward doctor

    The bubble popping Neilson Netratings

    Database marketing led to running the frequent flyer program

    Over to UPS

    His 6th Salesforce implementation

    The culmination of one side analytical and the other artistic

    6:14 - 8:06 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Report: Get The Marketer's Confidence Paradox

    How to get healtcare marketing caught up with what's happening in other industries

    Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud

    Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

    Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

    Dismissing forcing everyone through the digital front door

    Starting with the 7 Use Cases that make up the majority of calls

    Oscar Nominated Train Dreams

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    22 min
  • Katie Robbert on Putting Claude Cowork to Work
    May 29 2026

    In this Marketing Over Coffee:
    CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!!

    Direct Link to File

    Claude Desktop changed everything

    Using Cowork to unlock data in other platforms

    Automating website updates

    9:25 - 10:53 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Report: Get The Marketer's Confidence Paradox

    Generating scopes based on call transcripts

    The first to break through and deliver usable slide decks

    16:42 - 18:17 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

    Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

    Cowork to Spotify, Premiere

    Creating style guides

    Scheduling trackers

    Data Therapy

    John is at Salesforce Connections Chicago June 2-4

    Dungeon Crawler Carl, Pretty Woman mostly holds up

    The Commitments on Peacock

    Red Rabbit Ghost and Demon Copperhead

    Netflix's The Crash

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    32 min
  • Google Changes Everything
    May 22 2026

    In this Marketing Over Coffee:
    Learn about Google IO, Hackers, DJI Hardware and more!!

    Direct Link to File

    The joy of hauling window unit air conditioners

    Google IO Highlights

    Google Search is now AI Search - and it's pulling all your personal data

    Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker

    Search Agents in Google Search - Watch this for me...

    Google Docs Live, Gemini Omni

    Google Spark - their version of OpenClaw

    Google Flow creating videos from Photos, Gemini Ask Maps

    Ask YouTube Agentic Search

    8:00 - 9:36 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    The Marketer's Confidence Paradox

    Hacks - Is this the first time in the history of the internet the hackers have the advantage?

    GA4 Tracks AI.... sort of with only 3 of the 250 million models

    Claude for Small Business

    Spotify Pre-Save for the ultimate data violation

    What to do about AI generated Music?

    OSMO Mobile 8

    DJI Mic Mini

    Do you hold a Lav at your mouth?

    Connections Chicago June 2-4

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    24 min
  • Paul Ruscoe on Having the Difficult Discussions About Growth
    May 15 2026

    In this Marketing Over Coffee:
    Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work!

    Direct Link to File

    Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy)

    Over 20 years for the company and a Global Google Partner

    The challenge of defending marketing spend and making it accountable

    Working with large brands like Apple, challenger brands

    The importance of challenging discussions with clients to understand what's really happening

    6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC

    Why has the concept of reach lost cache?

    Getting beyond simplistic (and flawed) measurements like ROI and ROAS

    CMOs and the state of their budgets

    How do clients take advantage of Incubeta's global reach?

    Identifying segments underserved, and then profitably acquiring them

    How Lululemon expansion was put together

    Report: Get The Marketer's Confidence Paradox

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    28 min
  • Return of Tin Foil Hat!
    May 7 2026

    In this Marketing Over Coffee:
    Learn about the latest in AI, running models at home, Nutella, and more!!

    Direct Link to File

    Cowork continues tearing it up

    TI's 5 Levels of AI

    Paperclip at Level 5

    Nvidia DGX Spark with Quen 3.6 and Claude Cowork

    Anthropic partners with SpaceX for compute

    10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Nutella on Moon Mission - and Scott Galloway's Egonauts

    John goes on an unhinged rant about economics and government

    Kai Harada gets a Tony Nomination!

    Five star power converter for Europe

    Jack Ryan returns with Krasinski movie

    Chris Laptop Stand and 220nm UVC lamp

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    26 min
  • Dan Levi on The State of Out Of Home (And Airports!)
    May 1 2026

    In this Marketing Over Coffee:
    Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO

    Direct Link to File

    Starting out at the classic big agencies, and then road trip to LA

    Working at the early days of MTV, and the launch of MTV Asia

    SVP of Marketing at WWE

    Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel

    8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

    What's the big opportunity brands are missing with big sporting event follow up?

    It's not about locations, it's about audience and outcomes

    The Radar data platform - anonymously tracking where the audiences are

    22:59 - 26:01 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

    Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

    Switching Radar from post campaign results to real time

    Using OOH for better GEO results and building trust

    David Letterman's My Next Guest Needs No Introduction

    Check out Clear Channel and Dan on LinkedIn!

    We're always talking at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    38 min
  • Now with More Post Mythos Apocalypse!
    Apr 16 2026

    In this Marketing Over Coffee:
    Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more!

    Direct Link to File

    Zero Journalism on Anthropic Claude Mythos

    What are looping LLMs?

    7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

    Data Studio Returns!

    Gemma 4 - taking the local model for an uncensored test drive

    Subscribe to the Trust Insights Prompt Playbook Weekly!

    Includes prompt to skill plug-in

    90% want brand texts once a week or less

    Chris is totally against brand texts

    14:42 - 16:17 Fundera by NerdWalletvisit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

    Traction Vids

    Mad Max Fury Road

    Cancelling YouTube Premium by creating a downloader and manager with Claude Code

    Managing streaming services with Subscription Pulsing

    GEO Webinar Recording

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    23 min