In this Marketing Over Coffee:
Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!!

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Fable gets pulled? Claude to Haiku to Sonnet to Opus

Is Fable that much better by eating a lot more tokens?

New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act

9:22 - 10:55 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

Using AI to replicate SaaS tools, Web MCP, llm.txt

Salesforce Connections - Everything is Agentic and going to uses as features

Slack as the front and for Salesforce with Slackbot doing the work

Local hardware is the future of AI efficiency - new AMD workstation for $1,500?

Get Rella for social media management, free 14 day trial and get 10% off with code MOC

Hardware getting faster AND models getting more efficient

Good Luck, Have Fun, Don't Die

Huel on the road

DJI Osmo 8, DJI Mic Mini

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UChicago Medicine CMO Andrew Chang at Salesforce Connections!

In this Marketing Over Coffee:
Changing how healthcare is delivered, going all int on Data 360, AI, and more!!

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Starting out on the medical path toward doctor

The bubble popping Neilson Netratings

Database marketing led to running the frequent flyer program

Over to UPS

His 6th Salesforce implementation

The culmination of one side analytical and the other artistic

6:14 - 8:06 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

How to get healtcare marketing caught up with what's happening in other industries

Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud

Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Dismissing forcing everyone through the digital front door

Starting with the 7 Use Cases that make up the majority of calls

Oscar Nominated Train Dreams

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In this Marketing Over Coffee:
CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!!

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Claude Desktop changed everything

Using Cowork to unlock data in other platforms

Automating website updates

9:25 - 10:53 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

Generating scopes based on call transcripts

The first to break through and deliver usable slide decks

16:42 - 18:17 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Cowork to Spotify, Premiere

Creating style guides

Scheduling trackers

Data Therapy

John is at Salesforce Connections Chicago June 2-4

Dungeon Crawler Carl, Pretty Woman mostly holds up

The Commitments on Peacock

Red Rabbit Ghost and Demon Copperhead

Netflix's The Crash

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In this Marketing Over Coffee:
Learn about Google IO, Hackers, DJI Hardware and more!!

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The joy of hauling window unit air conditioners

Google IO Highlights

Google Search is now AI Search - and it's pulling all your personal data

Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker

Search Agents in Google Search - Watch this for me...

Google Docs Live, Gemini Omni

Google Spark - their version of OpenClaw

Google Flow creating videos from Photos, Gemini Ask Maps

Ask YouTube Agentic Search

8:00 - 9:36 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

The Marketer's Confidence Paradox

Hacks - Is this the first time in the history of the internet the hackers have the advantage?

GA4 Tracks AI.... sort of with only 3 of the 250 million models

Claude for Small Business

Spotify Pre-Save for the ultimate data violation

What to do about AI generated Music?

OSMO Mobile 8

DJI Mic Mini

Do you hold a Lav at your mouth?

Connections Chicago June 2-4

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In this Marketing Over Coffee:
Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work!

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Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy)

Over 20 years for the company and a Global Google Partner

The challenge of defending marketing spend and making it accountable

Working with large brands like Apple, challenger brands

The importance of challenging discussions with clients to understand what's really happening

6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC

Why has the concept of reach lost cache?

Getting beyond simplistic (and flawed) measurements like ROI and ROAS

CMOs and the state of their budgets

How do clients take advantage of Incubeta's global reach?

Identifying segments underserved, and then profitably acquiring them

How Lululemon expansion was put together

Report: Get The Marketer's Confidence Paradox

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In this Marketing Over Coffee:
Learn about the latest in AI, running models at home, Nutella, and more!!

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Cowork continues tearing it up

TI's 5 Levels of AI

Paperclip at Level 5

Nvidia DGX Spark with Quen 3.6 and Claude Cowork

Anthropic partners with SpaceX for compute

10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Nutella on Moon Mission - and Scott Galloway's Egonauts

John goes on an unhinged rant about economics and government

Kai Harada gets a Tony Nomination!

Five star power converter for Europe

Jack Ryan returns with Krasinski movie

Chris Laptop Stand and 220nm UVC lamp

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In this Marketing Over Coffee:
Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO

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Starting out at the classic big agencies, and then road trip to LA

Working at the early days of MTV, and the launch of MTV Asia

SVP of Marketing at WWE

Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel

8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

What's the big opportunity brands are missing with big sporting event follow up?

It's not about locations, it's about audience and outcomes

The Radar data platform - anonymously tracking where the audiences are

22:59 - 26:01 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Switching Radar from post campaign results to real time

Using OOH for better GEO results and building trust

David Letterman's My Next Guest Needs No Introduction

Check out Clear Channel and Dan on LinkedIn!

We're always talking at Analytics for Marketers!

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In this Marketing Over Coffee:
Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more!

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Zero Journalism on Anthropic Claude Mythos

What are looping LLMs?

7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Data Studio Returns!

Gemma 4 - taking the local model for an uncensored test drive

Subscribe to the Trust Insights Prompt Playbook Weekly!

Includes prompt to skill plug-in

90% want brand texts once a week or less

Chris is totally against brand texts

14:42 - 16:17 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

Traction Vids

Mad Max Fury Road

Cancelling YouTube Premium by creating a downloader and manager with Claude Code

Managing streaming services with Subscription Pulsing

GEO Webinar Recording

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