In this Marketing Over Coffee:
Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!!

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Why does the Tech Industry Deserves an F for marketing AI?

Past interview with Christopher - get the basics on Category Design

Follow Your Different: Ray Wang Interview

Lochhead on Marketing - That time when Rush met Sir Paul McCartney

The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years

13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Technology doesn't take jobs. It moves where the value gets created.

The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions.

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The four types of capital your comany owns

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In this Marketing Over Coffee:
Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!!

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Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower

Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the HoF

What it took to get the attention of Salesforce Ventures, and then the good fortune of landing that right before covid

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

The age of the Forward Deployed Engineer (FDE)

Start with security, but after that everything is getting simpler

The AI in the Loop mindset

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Slack looks like the common head in the headless world

The changing economics of data storage and token usage - and why the seat model will continue to hold on

The next six months will all be Model Context Protocol - MCPs

Spend $40, watch some YouTube and then take it all fishing. Garry prefers Adirondack Bass Fishing

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In this Marketing Over Coffee:
Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!!

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Under the yellow glow of Canadian fires

Feature Engineering

Leica Camera App

Context Bombing

9:17 - 11:16 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Chris 2x is a fan of Meta Glasses, but CP has some bad news

Hubspot makes some Meta moves

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New Gen AI Use Cases for Marketers

Six Million Dollar Man

Game Development is going to explode

44% of all music being uploaded is AI

IKEA LED VU Meter

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Proving the Advantage that Marketing Creates

In this Marketing Over Coffee:
Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections!

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Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections

Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand

Ian launched and grew the firm's Salesforce Consulting arm, and now oversees the customer and commercial excellence portfolios

Starting with the customer journey and then following growth opportunities

Gone are the days of the giant slide decks without feet on the ground to make it work

Agentforce as orchestration layer is what can create opportunities for clients

Customer 360 to leverage proprientary data and unlock competitive advantage

More than 100 years of accounting rigor is something that can address the current crisis of trust

Adoption does not equal business results

8:29 - 9:59 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Headless allowing clients to take advantage of new technologies at a faster rate

The shift from seats to consumption is the way the market has to move

Research with Association of National Advertisers and Cannes Lions around the value of marketing: advertising delivers an 80% advantage over 5 years: Marketing in the AI Era: To Matter More or Cost Less?

Additional research: how organizations can redesign their customer-facing functions, including marketing, sales, pricing, and service, into an integrated, AI-enabled "agentic front office" that combines human judgment with AI-driven execution: Your customers' AI is already buying. Is yours ready to sell?

15:12 - 16:56 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Greater ownership of end-to-end customer journey is the transition they see on the horizon

Looking at total customer investement vs all the segments

The early wins from the minority will start generating AI wins across the entire market as successful case studies spread

Culpability - the impact AI is having on our lives

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In this Marketing Over Coffee:
Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!!

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#3 in Malawi

New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5

Using Gemma 4 for deep research to save on tokens

The World Cup's Great American Sleepover

Creators at Cannes - money going to creators

End of the Listicle

9:47 - 11:14 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Meta Glasses by Kylie - your data is in good hands

Atlas Headrest Speaker

Anker Soundcore Liberty 5 delivers

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Deep Discounts for movies, Sinners

Coros 3 running watch, Hi Line Tire Inflator

Robert Riggs on Drone Warfare, Katie and Chris on AI Psychosis

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In this Marketing Over Coffee:
The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more!

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Starting out by hanging with the cool Aunt who works at Apple

IBM to LivePerson to Salesforce

The Classic IBM training ground, then off to launch Curiously Human at LivePerson

Reinventing everything with AI and going beyond the UI for Agentforce Sales, Agentforce Service, Agentforce Marketing, Commerce, Revenue Management, IT Service, Contact Center

7:39 - 9:30 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

The wide range of data quality that customers show up with, and cleaning up the mess with Data Cloud 360

Why the CMO needs to get more involved with the customer's service experience now

Using the new Trailhead to train the team

Slackbot changes the daily workflow

Letting Slackbot give you feedback and suggestions

17:51 - 19:26 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Marketing Guilds

Rolling out tech to make life easier and free people to focus on growth

Piper, the Qualified Salesforce SDR

What is Paradise?

Follow Amber on LinkedIn!

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In this Marketing Over Coffee:
Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!!

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Fable gets pulled? Claude to Haiku to Sonnet to Opus

Is Fable that much better by eating a lot more tokens?

New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act

9:22 - 10:55 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

Using AI to replicate SaaS tools, Web MCP, llm.txt

Salesforce Connections - Everything is Agentic and going to uses as features

Slack as the front and for Salesforce with Slackbot doing the work

Local hardware is the future of AI efficiency - new AMD workstation for $1,500?

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Hardware getting faster AND models getting more efficient

Good Luck, Have Fun, Don't Die

Huel on the road

DJI Osmo 8, DJI Mic Mini

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UChicago Medicine CMO Andrew Chang at Salesforce Connections!

In this Marketing Over Coffee:
Changing how healthcare is delivered, going all int on Data 360, AI, and more!!

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Starting out on the medical path toward doctor

The bubble popping Neilson Netratings

Database marketing led to running the frequent flyer program

Over to UPS

His 6th Salesforce implementation

The culmination of one side analytical and the other artistic

6:14 - 8:06 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Report: Get The Marketer's Confidence Paradox

How to get healtcare marketing caught up with what's happening in other industries

Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud

Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Dismissing forcing everyone through the digital front door

Starting with the 7 Use Cases that make up the majority of calls

Oscar Nominated Train Dreams

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