Marketing Over Coffee copertina

Marketing Over Coffee

Marketing Over Coffee

Di: john@themshow.com (John Wall and Christopher Penn)
Ascolta gratuitamente

John J. Wall and Christopher S. Penn talk at the intersection of Marketing and Technology.Copyright 2024, M Show Productions II, LLC Economia
  • Now with More Synthetic Performers and Less Fable!
    Jun 19 2026

    In this Marketing Over Coffee:
    Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!!

    Direct Link to File

    Fable gets pulled? Claude to Haiku to Sonnet to Opus

    Is Fable that much better by eating a lot more tokens?

    New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act

    9:22 - 10:55 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Report: Get The Marketer's Confidence Paradox

    Using AI to replicate SaaS tools, Web MCP, llm.txt

    Salesforce Connections - Everything is Agentic and going to uses as features

    Slack as the front and for Salesforce with Slackbot doing the work

    Local hardware is the future of AI efficiency - new AMD workstation for $1,500?

    Get Rella for social media management, free 14 day trial and get 10% off with code MOC

    Hardware getting faster AND models getting more efficient

    Good Luck, Have Fun, Don't Die

    Huel on the road

    DJI Osmo 8, DJI Mic Mini

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    26 min
  • UChicago Medicine CMO Andrew Chang at Salesforce Connections!
    Jun 11 2026

    UChicago Medicine CMO Andrew Chang at Salesforce Connections!

    In this Marketing Over Coffee:
    Changing how healthcare is delivered, going all int on Data 360, AI, and more!!

    Direct Link to File

    Starting out on the medical path toward doctor

    The bubble popping Neilson Netratings

    Database marketing led to running the frequent flyer program

    Over to UPS

    His 6th Salesforce implementation

    The culmination of one side analytical and the other artistic

    6:14 - 8:06 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Report: Get The Marketer's Confidence Paradox

    How to get healtcare marketing caught up with what's happening in other industries

    Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud

    Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

    Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

    Dismissing forcing everyone through the digital front door

    Starting with the 7 Use Cases that make up the majority of calls

    Oscar Nominated Train Dreams

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    22 min
  • Katie Robbert on Putting Claude Cowork to Work
    May 29 2026

    In this Marketing Over Coffee:
    CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!!

    Direct Link to File

    Claude Desktop changed everything

    Using Cowork to unlock data in other platforms

    Automating website updates

    9:25 - 10:53 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Report: Get The Marketer's Confidence Paradox

    Generating scopes based on call transcripts

    The first to break through and deliver usable slide decks

    16:42 - 18:17 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

    Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

    Cowork to Spotify, Premiere

    Creating style guides

    Scheduling trackers

    Data Therapy

    John is at Salesforce Connections Chicago June 2-4

    Dungeon Crawler Carl, Pretty Woman mostly holds up

    The Commitments on Peacock

    Red Rabbit Ghost and Demon Copperhead

    Netflix's The Crash

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

    Mostra di più Mostra meno
    32 min
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