Marketing Over Coffee copertina

Marketing Over Coffee

Marketing Over Coffee

Di: john@themshow.com (John Wall and Christopher Penn)
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A proposito di questo titolo

John J. Wall and Christopher S. Penn talk at the intersection of Marketing and Technology.Copyright 2024, M Show Productions II, LLC Economia
  • Now with More Post Mythos Apocalypse!
    Apr 16 2026

    In this Marketing Over Coffee:
    Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more!

    Direct Link to File

    Zero Journalism on Anthropic Claude Mythos

    What are looping LLMs?

    7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

    Data Studio Returns!

    Gemma 4 - taking the local model for an uncensored test drive

    Subscribe to the Trust Insights Prompt Playbook Weekly!

    Includes prompt to skill plug-in

    90% want brand texts once a week or less

    Chris is totally against brand texts

    14:42 - 16:17 Fundera by NerdWalletvisit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve.

    Traction Vids

    Mad Max Fury Road

    Cancelling YouTube Premium by creating a downloader and manager with Claude Code

    Managing streaming services with Subscription Pulsing

    GEO Webinar Recording

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    23 min
  • A Victory Lap with Greg Poirier!
    Apr 10 2026

    In this Marketing Over Coffee:
    Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more!

    Direct Link to File

    Past interviews with Greg in 2015, and again in 2018!

    So what happened at CloudKettle over the past 8 years??

    Acquisition always part of the plan

    Doing right with a 30% ESOP

    Inbound inquiries get heavy at year 8

    7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

    How has the landscape changed over the past 5 years

    The changes in Marketing Automation

    Expansion of Analytics

    Going beyond the Bay Area

    Moving from Seat Based to Consumption Based pricing

    19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC

    What's driving the transition to consumption?

    Early adopters in AI with Gemini and Agentforce

    Using the Maya Personality Document to get all AI tools into alignment

    Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers

    Rouvy Ad Spend

    To learn more visit Ateko or check out Greg on LinkedIn

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    39 min
  • Lots of AI Marketing News
    Apr 3 2026

    In this Marketing Over Coffee:
    Learn about the end of Sora, GEO, the CLI for AI and more!

    Direct Link to File

    John misses the New Fronts

    OpenAI shutters Sora

    Anthropic renting time from Google as their hardware advantage continues to shine

    Advantage of AI via CLI

    9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

    Using AI to take advantage of APIs, published or not - use the Network Tab in the Developer Tools

    GEO Free Webinar Link - April 10!

    Most GEO reporting tools are lying

    AI View Pro

    How Google Crawls

    Upcoming discussion with Katie on Claude Cowork for site management

    19:29 - 21:03 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

    Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

    Reddit is a big deal, more to come

    Copilot no longer injecting ads into GitHub pulls

    iPhone Air

    Klipsch The Fives

    John still loving Zwift, Chris looking at electric cargo tricycle

    Ask for more at Analytics for Marketers!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    29 min
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