In this Marketing Over Coffee:
Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!!

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Why does the Tech Industry Deserves an F for marketing AI?

Past interview with Christopher - get the basics on Category Design

Follow Your Different: Ray Wang Interview

Lochhead on Marketing - That time when Rush met Sir Paul McCartney

The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years

13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Technology doesn't take jobs. It moves where the value gets created.

The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions.

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The four types of capital your comany owns

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Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!!

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Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower

Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the HoF

What it took to get the attention of Salesforce Ventures, and then the good fortune of landing that right before covid

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

The age of the Forward Deployed Engineer (FDE)

Start with security, but after that everything is getting simpler

The AI in the Loop mindset

Get Rella for social media management, free 14 day trial and get 10% off with code MOC

Slack looks like the common head in the headless world

The changing economics of data storage and token usage - and why the seat model will continue to hold on

The next six months will all be Model Context Protocol - MCPs

Spend $40, watch some YouTube and then take it all fishing. Garry prefers Adirondack Bass Fishing

Follow Garry on LinkedIn

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Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!!

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Under the yellow glow of Canadian fires

Feature Engineering

Leica Camera App

Context Bombing

9:17 - 11:16 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Chris 2x is a fan of Meta Glasses, but CP has some bad news

Hubspot makes some Meta moves

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New Gen AI Use Cases for Marketers

Six Million Dollar Man

Game Development is going to explode

44% of all music being uploaded is AI

IKEA LED VU Meter

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Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters