Marketing, Machines & Mischief copertina

Marketing, Machines & Mischief

Marketing, Machines & Mischief

Di: Matthew Newell
Ascolta gratuitamente

The weekly intelligence briefing that actually respects your time and brain cells. Marketing veterans Matthew Newell and Chris Stone deliver 10-minute episodes packed with what happened in marketing that didn't suck, AI developments that won't be obsolete by Thursday, and creative campaigns worth your attention. No fluff. No corporate speak. No hour-long "journeys." Just sharp insights from professionals who've survived enough industry disasters to separate breakthrough from BS. Whether you're running your first campaign or your thousandth rebrand, you'll finish each episode knowing something actionable - plus you'll probably chuckle. Perfect for day-1 and day-10,000 marketers who want concentrated weekly intelligence that moves the needle. Because great marketing isn't just science - it's art, instinct, and knowing which robots to trust. New episodes every week. Real perspective. Actual value.Copyright 2026 Matthew Newell Economia Marketing Marketing e vendite Politica e governo
Episodi
  • Breaking Down World Cup 2026: Record-Breaking Viewership and Unexpected Brand Victories – EP 042

    Breaking Down World Cup 2026: Record-Breaking Viewership and Unexpected Brand Victories – EP 042
    Jul 24 2026

    Welcome to this special quadrennial edition of Marketing, Machines & Mischief! In this banger, we break down the marketing madness behind the 2026 FIFA World Cup—doing deeeeeep into the record-shattering viewership, standout advertising moments, unexpected brand winners (hello, ranch dressing!), and creative ambush tactics from major brands. From the influence of shows like Ted Lasso to the viral power of influencers and the Super Bowl-style halftime spectacle, we dissect why this year’s World Cup was such a marketing juggernaut—especially for the US audience. Grab your vuvuzelas (if the law hasn’t gotten to them yet) and get ready to explore the strategies and surprises that made the world’s biggest sporting event a dream come true for marketers and brands everywhere.

    📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief

    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    Mostra di più Mostra meno
    37 min
  • AI’s Invasion: How Amazon, Spotify, and Uber Are Taking Over Ads – EP 041

    AI’s Invasion: How Amazon, Spotify, and Uber Are Taking Over Ads – EP 041
    Jul 19 2026

    We dive into the rapidly changing world of digital advertising and retail innovation. From ChatGPT cautiously opening ad opportunities in regulated industries to Spotify and Amazon revolutionizing their ad platforms, the landscape is shifting fast.

    We'll cover how trust issues and measurement challenges are shaping AI-driven marketing, why retailers like Uber are leaning hard into advertising, and what the explosion of retail media means for brands and consumers alike.

    Buckle up as we unpack what it takes to stay ahead—whether you’re a marketer, a machine, or just along for the mischief.

    📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief

    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    Mostra di più Mostra meno
    25 min
  • We Ranked 2026's Best and Worst Marketing Campaigns (One Involves a Fugitive President) : EP 040

    We Ranked 2026's Best and Worst Marketing Campaigns (One Involves a Fugitive President) : EP 040
    Jul 13 2026

    Halfway through 2026 and the marketing world has already delivered a synthetic skin car that sunburns on camera, a dictator in a hoodie generating millions of free impressions, and kids' juice brands quietly adding vodka to the lineup. Matthew and Chris break down exactly what made a campaign a genius move versus a brand crisis waiting to happen, and why the difference usually comes down to one decision made under pressure.

    This episode covers the real content challenges brands are navigating right now: how far is too far when nostalgia brands chase relevance, what happens when a viral moment you never planned for lands on your doorstep, and why marketers keep bringing in engineers, historians, and other outside talent to pull off ideas that actually break through.

    You will also get a mid-year check on the trillion dollar global ad spend milestone, why retail media from Amazon to Walmart is becoming as important as Google and Meta, the shift from SEO to generative engine optimization, and which marketing executives already lost their jobs over decisions made in the first half of the year.

    Matthew and Chris close out with predictions for the rest of 2026, covering where TikTok commerce is headed and why AI detection tools might change how audiences trust everything they see online.

    If you work in marketing, advertising, or content, this is the mid year update you actually need. Drop your own picks for the best and worst campaigns of 2026 in the comments, and hit subscribe so you never miss a weekly breakdown.

    📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

    🔗 **Join The Marketing, Machines & Mischief Community**

    ✅ Official: https://MarketingMachinesMischief.com

    ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief

    ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/

    ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief

    ✅ instagram: https://www.instagram.com/marketingmachinesmischief

    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net

    Mostra di più Mostra meno
    40 min
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione