Super Bowl Marketing's Biggest Secret: The Monday Morning Effect Revealed: EP 018
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Think Super Bowl ads end when the game does? Think again.
Matthew breaks down the Monday Morning Effect — the secret sauce that separates Super Bowl advertising winners from the $7 million failures. It's not about who gets talked about on Sunday night. It's about who makes you do something on Monday.
Also:
- Why most Super Bowl campaigns die before the coffee gets cold
- The Monday Morning Effect strategy that extends impact for weeks (not hours)
- TikTok's wild 4x growth opportunity for beauty, food, and consumer brands
- What Omnicom's 4,000 layoffs mean for marketers and creatives
- Why Panera completely missed their marketing lane (and Chipotle stole it)
- Xbox's genius "Caretaker" campaign that turned a sales pitch into a story
No fluff. No corporate nonsense. Just real marketing talk from two guys who've survived enough industry disasters to know what actually works.
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net