This week on CEO Sales Sessions, I chat with Alessya Baggetta, founder of Alessya Baggetta Designs, an award-winning Toronto-based branding and design studio now in its fifth year. Alessya has partnered with over 250 businesses to build brand identities, websites, and content strategies that turn businesses into brands people actually show up for. In this conversation, we get into why your brand is more than your colour palette and visuals, why consistency and vulnerability build trust with your target, and how the right content strategy fuels growth and revenue as you scale. You’ll also hear Alessya’s incredible founder story and get a real look at what it takes to stay dedicated and build a profitable business from the ground up.

Stay tuned to learn:

• How Alessya went from freelancing on her lunch breaks to tripling her income during a 30-day layoff
• Why a logo makes you recognizable but your brand makes you memorable
• How a mismatch in branding across platforms can make people question whether you are who you say you are
• How strong branding sets up a timeless foundation for sustainable scaling and why chasing trends and constantly rebranding hurts your business
• The importance of building a personal brand before selling and why vulnerability is essential for creating trust
• Why content should be one of your founder non-negotiables and why DIYing your designs isn’t actually saving you money
• Why meeting people in-person and making real connections is the foundation of a referral system that changes the game for your business

If this episode resonates with you, share it with a woman in your circle who needs to hear it. Don’t forget to head over to Instagram @authenticgazzy and send me a voice note with your biggest takeaway from this conversation. I'll see you next week.

Connect with Alessya:
Website
Instagram

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