Made Possible - Episode 4: Inspiration and Reimagination

"We're trying to understand how things work right now. We don't really know how to put it together - yet."

- Emily Fleuriot

The creative world, and our place in it, has never felt so uncertain. A potent combination of tech, social and AI is seemingly blowing apart creative, research and production practices. So how do we stay true to our instinct, keep finding inspiration and maintain a broad, interesting frame of reference? And, most importantly, how do we make sure the ideas we bring into the world are worth having in the first place?

In this episode, Rachel is joined by Casey Bird, founder of AI-hybrid creative studio Studio Ru, and Emily Fleuriot, creative director and brand storyteller whose work is built around human-centric creativity.

Together, they explore the power of human creativity in reimagining what the future holds for the creative and production industries, and where to seek inspiration that will nourish and drive you.

Guests

Casey Bird is a Creative Director with fifteen years' experience shaping stories for global brands. Her latest chapter sees her working at the intersection of creativity and AI, and she is fast becoming one of the most credible creative voices in this space.

She began her career in advertising agencies across London, Paris, Amsterdam and Dubai, before moving into branded content at Refinery29, Channel 4 and AllBright. Creative Review named her one of its Creative Leaders 50, and Campaign included her in its Future Female Leaders list.

In 2024 she founded Studio Ru, an AI-hybrid creative studio that blends that depth of creative direction with emerging technology to deliver brand storytelling that is accessible, high quality and built for today's budgets and timelines. She is a long-standing champion of women in the creative industries, and was the inaugural elected president of SheSays London.

Emily Fleuriot is a multidisciplinary creative director and brand storyteller whose nearly three decades in the creative industries have taken her through publishing, e-commerce and creative agencies. The consistent thread running through all of her work is real human storytelling, and a belief that the best brand work is built on what actually makes people tick.

Also a Campaign Future Female Leader, Emily has led content and editorial direction at Refinery29, Redwood and Sunshine Company, for brands including Sleek Makeup, PUMA, adidas Originals and Barclays. Full disclosure: she works with us here at Parkview, helping us to step up and be more audacious with every brief.

Passionate about inclusion and representation in our industry, Emily is an executive coach specialising in supporting female leaders through transition, and a long-time mentor for Who's Your Momma. She has also volunteered for Livity UK, Sour Lemons and Brixton Finishing School. Perhaps a polymath, she is also an artist, which makes her hyper-aware of the power of creative process, observation and a critical eye, and of what gets lost when we optimise for speed and scale over meaning.

In this episode we cover:

• The essential need for play, and even silliness, in the face of change
• Surprising ways to find inspiration in the everyday
• What the next generation needs to stay creative
• The parts of being human that AI can't touch: our weirdness and our expansive imagination
• Leading teams to creative success in times of change
• Using AI to focus on the parts of the job that matter most
• Holding onto your creative nerve, and verve, in times of anxiety

🎧 Listen on all major podcast platforms or watch on our youtube.

Made Possible is a Parkview Creative original podcast. New episodes coming soon. Find us at parkviewcreative.com or get in touch at info@parkviewcreative.com.

Hosted on Acast. See acast.com/privacy for more information.

Made Possible - Episode 3: Creativity and Craft

"There's a lot of doom around AI, but ultimately, the differentiator is craft."

- Jo Ridley

In this episode, Rachel is joined by photographer and Framelines co-founder Josh Edgoose, and award-winning Creative Director Jo Ridley. We explore how the rise of AI is redefining (or not) the concept of craft, impacting the tools we use, and the way we create and collaborate.

Guests

Josh Edgoose is a photographer, creative and community builder whose work sits at the intersection of documentary instinct and joyful, colourful commercial storytelling. Based in the UK, he co-founded Framelines in 2020, an independent street photography magazine, YouTube channel and paid community. With nearly 1,000 members and 75K YouTube subscribers, the numbers speak to a real appetite for human connection, collaboration and analogue creativity.

Framelines has become a reference point for anyone serious about the craft of image-making, featuring names like Martin Parr, Alex Webb, Roger Deakins and Sheron Rupp. Josh's eye for the authentic and the overlooked is what makes him an unusual voice in commercial photography - he brings the patience and intention of a street photographer into every brief, shooting an average of 2,000 photographs a week for the past decade.

Jo Ridley is a Creative Director whose career began in some of the boldest rooms in British television, developing promos for the BBC, 4Creative and ITV across shows including Fleabag, Skins and Shameless. That grounding in character, story and emotion runs through everything she's made since.

Now working as one half of the creative duo Jo + Alexia, she's delivered award-winning commercial work for Boots, Dove, eBay, Coca-Cola, Comfort and Heinz, at agencies including Ogilvy, Saatchi & Saatchi and JOAN Creative. A Central Saint Martins graduate, Jo moves with equal fluency across brand, culture and craft, and has never stopped making things outside of work, from podcasts to poetry to curating art for House of Vans.

In this episode we cover:

• What 'craft' actually means in 2026 and why Jo argues that, while AI is a democratising tool, craft remains human in essence and we have to nourish our creativity
• Josh's take that craft, at its core, is collaboration and how AI has only sharpened his need to work with real people
• The question of presence: what's lost when a photographer isn't the one behind the camera, witnessing the moment
• Where AI demonstrates its usefulness, from trimming podcast audio to visualising a scamp - versus where it starts to hollow out the work and impact imagination
• The "morality" of using AI shortcuts, and where each guest privately draws their own line
• Why Framelines, Josh's print magazine, YouTube channel and 1,000-member photography community is proof of a hunger for analogue, in-person creativity
• Jo's idea of "keeping your reference cup full": employing films, galleries, magazines and the world around you as the real fuel for craft

🎧 Listen on all major podcast platforms or watch on our youtube.

Made Possible is a Parkview Creative original podcast. New episodes coming soon. Find us at parkviewcreative.com or get in touch at info@parkviewcreative.com.

Hosted on Acast. See acast.com/privacy for more information.

Made Possible - Episode 2: Identity, Visibility and Voices

“It’s about having a mindset that is willing to make mistakes but also to broaden your understanding.”

- Fabia Martin

Weaving together voices, experience and skills - both in front of and behind the camera is where production comes into its power. Done well, the brand creative we deliver can have real-world impact, playing a clear role in empowering people's sense of identity and self-belief.

In this episode, Rachel is joined by two friends and long-time Parkview Creative collaborators: photographer and filmmaker Rory Langdon-Down, and writer-director Fabia Martin as we explore how brands can be genuinely inclusive, offering space and platform for a multitude of voices.

Guests

Rory Langdon-Down is an award-winning photographer and filmmaker whose work is rooted in human connection. Originally trained as a broadcast journalist, he found his way behind the lens through film before discovering portrait photography during the pandemic.

In 2021, Rory created Portrait A Day - 365 portraits of strangers, published daily on Instagram. The project won the British Journal of Photography’s Portrait of Humanity award, was featured in The Guardian, and became a limited-edition book. His work with North London football team North London United saw two portraits shortlisted for the Taylor Wessing Prize at the National Portrait Gallery, with another shortlisted for the Portrait of Britain Award.

Rory believes a photograph is made on both sides of the camera, through collaboration with the subject. He mentors young adults with learning difficulties through Fair Shot and works as a photography consultant for the Down’s Syndrome Association. His great-great-grandfather, Dr John Langdon Down, established one of the earliest progressive care communities for people with intellectual disabilities, a legacy that continues to inform Rory’s work.

Fabia Martin is an award-winning director and writer driven by a belief that the stories most worth telling are often the ones left untold. She began her career in factual development on projects for the BBC, Channel 4 and Vice before moving into directing, making films for Google, Nike, Samsung and Dove with a focus on real people, fresh perspectives and a bright comedic edge.

Her BFI-supported short The Rev, a comedy about a gay Dorset vicar in the midst of an identity crisis, premiered at the London Film Festival, screened internationally and was highly commended at the IRIS Prize. Her debut feature Underdogs, starring Alisha Weir, is currently in production.

Fabia is a BAFTA Connect member and part of the Directors UK Inspire Mentorship Scheme. She has collaborated with photographer and filmmaker Rory Langdon-Down on several projects, including Six for Gold, which she directed with Rory behind the camera.

In this episode, we cover:

• How brands can work with talent in ways that let real voices shine through and why collaboration matters more than control when it comes to great creativity
• The making of Six for Gold, Rory and Fabia's documentary following TeamSOGB rhythmic gymnast Ellie-Bea Thomas as she trained for and competed at the Special Olympics in Berlin
• Why a mindset open to mistakes and to broadening your understanding is so important in creative work
• The power of real stories, and what it means to genuinely empower people in the creative process

🎧 Listen on all major podcast platforms or watch on our youtube.

Made Possible is a Parkview Creative original podcast. New episodes coming soon. Find us at parkviewcreative.com or get in touch at info@parkviewcreative.com.

Hosted on Acast. See acast.com/privacy for more information.