Marketing News This Week of January 21, 2026

AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week.

First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings.

Second, a new consumer survey reveals some genuinely surprising data about email marketing. One could change how you write subject lines starting today.

Third, Apple and Google just announced a partnership that will reshape mobile commerce.

Fourth, professional creative tools just became accessible to everyone.

About Marketing News This Week Episodes

We give you marketing news stories, survey results and new marketing studies that move the needle for your marketing. We break down the news, give you why it matters for your marketing and what actionable steps you should take.

REFERENCE LINKS:

• Google AI Mode and "Show More" Change: https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523
• Google AI Mode Official Announcement: https://blog.google/products/search/google-search-ai-mode-update/
• Social Media Today Coverage of AI Mode: https://www.socialmediatoday.com/news/google-tests-direct-link-to-ai-mode-from-search/806741/
• Digital Third Coast Consumer Search Survey: https://www.digitalthirdcoast.com/blog/ai-mode-use-trends
• Backstroke Consumer Email Marketing Survey: https://www.backstroke.com/blog/consumer-opinions-email-marketing-2026
• Apple-Google Gemini Partnership: https://www.cnbc.com/2026/01/12/apple-google-ai-siri-gemini.html
• Google-Apple Joint Statement: https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/
• The Information on Gemini-Siri Features: https://www.macrumors.com/2026/01/13/google-gemini-siri-capabilities-report/
• Apple Creator Studio Launch: https://techcrunch.com/2026/01/13/apple-launches-creator-studio-bundle-of-apps-for-12-99-per-month
• YouGov AI Trust Study: https://yougov.com/en-us/articles/53808-american-trust-in-ai-for-retail-consumer-sentiment-in-2025

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You've built your 11-slide deck and learned how to present it in the last episode.

Now we're covering the 100 questions investors will ask you at some point in the diligence process.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

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Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series.

In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation.

In this episode, we're covering 3 main things you need to know about using your Investor Pitch Deck:

1) how to format your investor pitch deck so it looks professional

2) how to time your pitch

3) what to do when things go off-script

And one last critical thing...

How to build investor relationships over time so when you're ready to raise money, investors are ready to write you a check.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

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• Pitch Deck for Investors Worksheets
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Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

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About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

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Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

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This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next two pitch deck slides: your Financials and Team Slides.

About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

• Pitch Deck for Investors Worksheets
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Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

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This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next three pitch deck slides: your Market Slide, Go to Market Slide and Competition Slide.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

• Pitch Deck for Investors Worksheets
• https://edge.ck.page/544f538480
  
  

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

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About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

• Pitch Deck for Investors Worksheets
• https://edge.ck.page/544f538480

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

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https://MyEdgePodacst.com

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Everything you need to know on how to write a business plan in 11 slides....

Welcome to the Pitch Deck for Investors Masterclass Mini-Series where I’m walking you through how to create a pitch deck to raise money from investors for your company using the 11 slide template.

There are 7 episodes in this mini-series and this is episode 1/7

This episode is important to listen to until the end because I explain how I developed the 11 investor pitch deck slides, give you a quick overview of each of the 11 slides so you know what’s coming, and then quickly give you 3 pieces of hard-earned advice that will help make your pitch the best it can be.

There are pitch deck template worksheets for each of the 11 slides we go through. Check the link in each of the episode show notes to download them, they are free.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

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BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....