Notes

• Connect with Ruby on LinkedIn
• Download the reports filled with executive thought leadership gold!
• Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community!
• Rate/Review
• Contact us with any questions, suggestions, or corrections!

Summary

In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen.

Transcript

For the full show transcript, see the show notes page here: Episode 167

Show Resources

• Jack Caspino's LinkedIn profile - follow and connect!
• Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community!
• Rate/Review
• Contact us with any questions, suggestions, or corrections!

Summary

In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into near-100% by enriching B2B contact lists with consumer identifiers, then syncing those hyper-accurate audiences across major platforms to reach the same people everywhere for less. You'll hear a real-life case study from one of our clients, smart tactics for making the most of very small audiences (like duplicating campaigns to reset CPMs, using Thought Leader Ads and boosted posts, and layering in LinkedIn Audience Network and CTV strategically), plus a peek into ContactLevel's CRM integrations, workflow automations, and upcoming roadmap. We also kick things off with important LinkedIn platform updates you need to know—recent delivery issues with manual bidding, ad personalization, multi-format campaigns, dwell time changes, and the new campaign/ad set naming. Listen to learn how to see your own enriched match rates in action.

Transcript

For the full show transcript, see the show notes page here: Episode 166

Show Resources

• Jenn Moy's LinkedIn profile - follow and connect!
• Jackie Morris' LinkedIn profile - follow and connect!
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, or corrections!

Summary

B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn's Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn's unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you're ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won't want to miss this conversation.

Transcript

For the full show transcript, see the show notes page here: Episode 165

Show Resources

• Coupon Code to save money on Shape.io: B2
• Bidding/Budgeting Episode
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Struggling to keep your LinkedIn Ads budget on track all month long? You're not alone—this week on The LinkedIn Ads Show, host AJ Wilcox dives deep into the tricky world of pacing your ad spend. From the pitfalls of daily budgets and lifetime caps to the tools and strategies that actually work, this episode is packed with expert insights to help you avoid overspending and take full control of your LinkedIn Ads campaigns. Whether you're managing budgets manually or looking for automation that actually delivers, you won't want to miss this one.

Show Transcript

For the full show transcript, see the show notes page here: Episode 164

Show Resources

• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Ever feel like you're wasting LinkedIn Ads budget reaching the wrong company sizes? In this episode of The LinkedIn Ads Show, host AJ Wilcox dives deep into one of the platform's most powerful — and misunderstood — targeting facets: company size. Learn how LinkedIn determines company size, the hidden pitfalls of inclusion vs. exclusion targeting, and why over half of LinkedIn's users may not be targetable by size at all. Whether you're going after SMBs or enterprises, you'll discover practical strategies (including a game-changing micro-segmentation tip) to make sure your ads reach the right audience — and avoid costly mistakes.

Transcript

For the full show transcript, see the show notes page here: Episode 163

Show Resources

• Reach out to Ian Nelson on LinkedIn
• Ian's Website
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, corrections!

Summary

Think lead magnets are outdated? Think again. In this episode of The LinkedIn Ads Show, AJ Wilcox is joined by lead magnet expert Ian Nelson to uncover the secret sauce behind the viral comment-to-get lead magnet trend taking over LinkedIn. You'll learn why it's exploding right now, how top creators are building them weekly using AI, and how to turn all that engagement into real sales opportunities. If you want to grow your LinkedIn presence and fill your calendar with qualified leads, this is one episode you can't afford to miss.

Show Transcript

For the full show transcript, see the show notes page here: Episode 162

• Connect with Gina Kleiner on LinkedIn
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Contact us with any questions, suggestions, or corrections

Summary

AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers. They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns.

Show Transcript

For the full show transcript, see the show notes page here: Episode 161

• Amazing video ads performance with Chandler Quintin
• Chandler Quintin on LinkedIn or funb2bads.com
• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Subscribe
• Rate/Review
• Contact us with any questions, suggestions, or corrections

In this surprising episode of The LinkedIn Ads Show, host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms vertical (9:16) and square (1:1) in view rate, completion rate, and cost efficiency—by as much as 2x to 4x.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 160